Speridian Technologies - Salesforce Marketing Cloud Developer - SFMC/ET

Responsibilities :

- Design, build, and execute multi-channel campaigns (Email, SMS, Push, Journey Builder, Automation Studio).

- Develop and maintain customer journeys, automation workflows, and dynamic content for personalized engagement.

- Collaborate with marketing, sales, and IT teams to translate business requirements into technical solutions.

- Manage subscriber data, data extensions, segmentation, and contact strategies for targeted campaigns.

- Create and optimize SQL queries, AMPscript, and Server-Side JavaScript for advanced personalization.

- Monitor, analyze, and report campaign performance to drive continuous improvement.

- Ensure compliance with data privacy regulations (GDPR, CAN-SPAM, etc.).

- Support integration of SFMC with Salesforce CRM and third-party applications.

- Setting up campaigns and communications (plans & schedules), Creating data segmentation and targeting based on the campaign requirements and available data extensions and data filters

- Scheduling and deployment of email marketing, SMS and Push Notifications using Salesforce Marketing Cloud and other available platforms for communication dispatch

- Monitoring and reporting on the campaign performance (communication performance) using SFMC and other platforms

- Working closely with IT team on any development, integration and other custom requirements required for campaign setup, dispatch, and reporting

- Create multi-market email templates using AmpScript

- Create customer journey based on Communication strategy on Salesforce Marketing Cloud (using Journey Builder/Automation Studio) and working with IT on any development and integrations

- Validate data points and quality to facilitate efficient customer communications

- Setup and validate Loyalty promotions on the loyalty tool to feed into customer journey (trigger comms) and campaigns comms managed via Salesforce Marketing Cloud

- Deliver on using A/B Testing and other metric for communication performance

- Monitor dispatch metric using key KPIs such as dispatch SLA, first-pass accuracy, on time delivery, time to market with %age accuracy

- Links and Landing Page management on Content Management System (CMS)