Sowparnika Projects - Marketing Automation Specialist - Salesforce

Key Responsibilities :

Campaign Strategy & Execution :

- Build and deploy multi-channel marketing campaigns using Salesforce Marketing Cloud or Pardot.

- Design customer journeys using Journey Builder or Engagement Studio for lead nurturing, onboarding, and re-engagement.

- Implement email marketing, WhatsApp flows, SMS, and push notification campaigns.

Audience Segmentation & Personalization :

- Create dynamic audience segments based on buyer journey stage, behavior, demographics, and project interest.

- Leverage personalization tools to tailor messaging for different customer personas (e.g., investors, end users, NRIs).

Data Management & Integration :

- Manage subscriber lists, lead data, and campaign tracking within Salesforce CRM and Marketing Cloud.

- Ensure accurate syncing between CRM and Marketing Cloud for real-time campaign triggers.

Analytics & Reporting :

- Track campaign performance (open rates, CTR, leads, conversions) using Salesforce dashboards and reporting tools.

- Provide actionable insights and recommendations to optimize marketing effectiveness and ROI.

Compliance & Deliverability :

- Ensure all campaigns comply with data privacy regulations (e.g., GDPR, CAN-SPAM).

- Monitor and maintain high deliverability scores and clean lists.

Collaboration :

- Work closely with the sales, digital marketing, and branding teams to align messaging and improve lead handover.

- Support project launches, festive campaigns, walk-in drives, and property shows through automation.

Qualifications :

- Bachelors degree in Marketing, IT, or a related field.

- Salesforce Marketing Cloud or Pardot certification (preferred).

- 2 - 5 years of hands-on experience in marketing automation, preferably in real estate, B2C, or lead-based industries.

Key Skills :

- Expertise in Salesforce Marketing Cloud (Journey Builder, Email Studio, Automation Studio) or Pardot.

- Strong knowledge of CRM data structures, automation logic, and lead scoring.

- Experience with HTML/CSS for email templates.

- Understanding of customer journeys in real estate (site visits, enquiries, follow-ups, booking funnel).

- Proficiency in analytics tools like Google Analytics, Tableau, or Salesforce dashboards