Shopify Developer

Description :

Job Title : Shopify Developer Asterlane & Shyam Ahuja.

Location : Jaipur (On-site / Hybrid).

Function : D2C & eCommerce Jaipur Rugs Group.

About the Brands :

Asterlane is our contemporary, value-driven machine-made rug brand focused on global shoppers.

Shyam Ahuja is our heritage luxury rug brand with a strong focus on craftsmanship, storytelling, and premium experiences.

Both brands are being scaled on Shopify / Shopify Plus, and we are looking for a mid-level Shopify Developer (35 years) to help us build high-performing, premium storefronts.

Role Overview :

As a Shopify Developer for Asterlane and Shyam Ahuja, you will be responsible for implementing, customizing and maintaining our Shopify stores end-to-end.

You will work closely with Product, Design and Marketing to translate Figma designs and business requirements into fast, stable and conversion-focused experiences.

Key Responsibilities :

Theme & Frontend Development :

- Develop, customize and maintain Online Store 2.0 themes for both brands.

- Convert Figma/UX designs into pixel-perfect, responsive layouts using HTML5, CSS3/SCSS, Bootstrap and JavaScript (ES6+).

- Build reusable sections, snippets and blocks for PLPs, PDPs, mega menus, headers/footers, and content sections.

- Implement UX patterns specific to rugs : size selectors, color swatches, pattern thumbnails, material highlights and room/lifestyle imagery.

Store Configuration, Catalog & Variants :

- Configure collections, tags, metafields and metaobjects for complex rug attributes (sizes, colors, patterns, materials, weave, collections, etc.

- Implement clear and robust variant logic under a single parent product (multiple sizes, multiple colorways, dimension-based pricing).

- Collaborate with Product & Merchandising to ensure catalog structure supports both SEO and conversion goals.

Apps, Integrations & Custom Logic :

- Configure and manage Shopify apps (filters, reviews, search, AR/visualizer, loyalty, translations, etc.

- Support integrations with ERP (Microsoft Navision), CRM/marketing tools, payment gateways and logistics partners in coordination with backend/IT teams.

- Use Shopify REST/GraphQL APIs and Liquid for small custom features, data flows and business rules where needed.

Performance, SEO & Analytics :

- Own day-to-day storefront performance : asset optimization, lazy loading, script hygiene and regular Lighthouse / Core Web Vitals checks.

- Implement SEO-friendly structures : semantic headings, meta tags, alt tags, schema markup, breadcrumb logic and clean URLs.

- Work with the Analytics team to ensure GA4, GTM, Meta Pixel and other events fire correctly across the funnel (home ? listing ? PDP ? cart ? checkout).

Quality, Testing & Continuous Improvement :

- Follow Git-based workflows (branches, pull requests, rollbacks) for safe releases.

- Test across major devices and browsers; proactively identify and fix UI and functional issues.

- Support A/B tests and UX experiments (layouts, offers, content placements) and implement the required front-end changes.

Must-Have Qualifications :

- 35 years of total experience in frontend / web development, with at least 2+ years of hands-on Shopify theme development.

Strong proficiency in :

- Shopify Liquid, Online Store 2.0 themes (sections, templates, blocks).

- HTML5, CSS3/SCSS, Bootstrap.

- JavaScript (ES6+) and basic DOM manipulation.

- Proven experience developing and maintaining live Shopify/D2C stores, not just hobby/demo projects.

- Experience working with consumer eCommerce brands (fashion, lifestyle, home décor or similar).

- Ability to understand Figma/design specs and translate them into clean, maintainable front-end code.

- Basic working knowledge of Photoshop/Figma for slicing assets and handling minor design adjustments.

Good-to-Have (Preferred, Not Mandatory) :

- Exposure to Shopify Plus features (Markets, Functions, checkout extensibility).

- Experience with global setups : multi-currency, multi-language, geo-specific content.

- Familiarity with AR/room visualizer tools for furniture/rugs.

- Basic understanding of CRO concepts (funnel drop-offs, experimentation mindset).

- Exposure to headless or semi-headless setups (Next.js, Hydrogen) is a plus but not required at this stage.

Ways of Working :

- Detail-oriented with the ability to manage work across two brands in parallel.

- Strong communication skills can clearly explain technical constraints, timelines and trade-offs.

- Ownership mindset : treats UI/UX, performance and stability of the storefronts as core responsibilities, not side tasks.

- Comfortable working in a fast-paced, experiment-driven environment with clear business targets (CVR, AOV, revenue).