Technical SME - Adobe Analytics Implementation

Department : Marketing Operations & Strategy

Reports To : Senior Manager, Growth Marketing Operations

Location : Bangalore

Position Summary :

Everpure is looking for a Technical SME for Adobe Analytics to serve as the primary architect and custodian of our digital data collection. In this role, you will own the entire implementation lifecycle and the technical integrity of our analytics environment.

Key Responsibilities :

1. Implementation & Technical Ownership :

- Technical Lead : Own the end-to-end implementation and configuration of Adobe Analytics (AA) across Everpure's web and mobile app properties.

- JavaScript Engineering : Act as the lead developer for analytics tagging. You will write custom JavaScript within Adobe Launch (Tags) to handle complex tracking scenarios.

- SDK Modernization : Lead Everpure's migration from legacy AppMeasurement.js to the Adobe Experience Platform (AEP) Web SDK.

- App Measurement : Manage the technical implementation of Adobe's Mobile SDK to ensure consistent data across our app ecosystem.

2. Data Governance & Taxonomy :

- Classifications Management : Own the Marketing Classifications process. Build rules in the Classification Rule Builder and manage imports to ensure raw data is correctly mapped.

- SDR Maintenance : Create and maintain the Solution Design Reference (SDR), ensuring every eVar, prop, and event is documented.

- Data Layer Design : Define and maintain the specifications for our Event-Driven Data Layer (EDDL).

3. QA & Automated Auditing :

- ObservePoint Management : Set up and manage automated audits and Journeys in ObservePoint to proactively monitor tag health and data accuracy.

- Debugging : Perform deep-dive troubleshooting using browser consoles, Charles Proxy, or Fiddler to resolve tracking discrepancies.

Technical Requirements :

- Adobe Analytics Mastery : Deep technical knowledge of the Adobe stack (Workspace, Admin Console, and Processing Rules).

- Expert JavaScript : Highly proficient in Vanilla JavaScript, comfortable manipulating DOM elements and handling asynchronous events.

- Tag Management : Expert level in Adobe Launch (Tags) - configuring extensions, data elements, and custom code blocks.

- Web & App SDKs : Proven experience with AEP Web SDK (Alloy.js) and mobile app measurement libraries.

- Marketing Logic : Strong understanding of marketing attribution, campaign tracking, and metadata classification.

Core Competencies :

- Analytical Problem Solving : Ability to troubleshoot complex tracking issues.

- Communication : Ability to clearly explain technical implementation hurdles to stakeholders.

- Detail Oriented : Obsessive about data accuracy and naming convention consistency.