Description :

We are looking for a Senior Software Engineer with a focus on Salesforce Marketing Cloud development to design, develop, and maintain solutions that support B2B marketing initiatives. The primary initiative is to migrate from multiple Pardot (Marketing Cloud Engagement), HubSpot, and Marketo platforms to a single Salesforce Marketing Cloud (SFMC) marketing automation platform.

This role is key in developing the custom campaigns, journeys, data extensions, automations and integrations that will support this transition and enabling advanced marketing capabilities across multiple channels. The ideal candidate is a hands-on engineer with a strong background in Salesforce Marketing Cloud implementation, customization, and development with a deep understanding of marketing automation and customer journey building. This candidate should thrive as a member of a small, collaborative team, have passion for building scalable solutions, and be committed to driving business impact through software.

Role :

- Implement and support the migration from various multiple marketing automation platforms to a single enterprise B2B Salesforce Marketing Cloud platform.

- Design, develop, and maintain Salesforce Marketing Cloud campaigns, journeys, data extensions, automations and integrations.

- Develop custom Salesforce-based solutions to support marketing ecosystem including Lightning components, Apex code, etc.

- Continuously monitor, troubleshoot, and optimize Salesforce Marketing Cloud to ensure performance, reliability, and scalability.

- Work closely with cross-functional teams, including data engineers, marketing, and analytics, to integrate Salesforce Marketing Cloud with other systems and tools.

- Collaborate with business stakeholders to understand requirements and translate them into scalable and efficient software solutions.

- Mentor junior engineers and contribute to team knowledge sharing, ensuring adherence to best practices in software development.

- Have proven experience developing and implementing email campaigns in Salesforce Marketing Cloud.

- Be skilled in AMPscript, SQL, and Automation Studio.

- Be proficient in Salesforce development, including Apex, Lightning Web Components (LWC), and Salesforce APIs.

- Have a solid understanding of web technologies and modern frameworks (JavaScript, HTML, CSS, RESTful APIs).

- Be skilled in integration patterns, including Salesforce-to-Salesforce and RESTful API integrations.

- Have experience in designing and building scalable, efficient, and reliable applications in Salesforce to meet the needs of global marketing initiatives.

- Possess a strong problem-solving mindset with a focus on delivering high-quality, maintainable code.

- Be proactive, innovative, and committed to continually improving software development processes.

Desirable Capabilities :

- Salesforce Marketing Cloud certifications preferred.

- Knowledge of data governance, security best practices, and compliance considerations in Salesforce development.

- Experience with Data Cloud (SFDC) and other Salesforce products is a plus.

- Familiarity with agile development practices and tools (e.g., Jira, Git, CI/CD pipelines).

- Strong communication skills, with the ability to collaborate effectively with both technical and non-technical stakeholders.