Job Title: Senior Software Engineer Salesforce Marketing Cloud (SFMC)

Experience Level: 6+ Years in IT (Minimum 4+ Years in Core Development; 3+ Years in SFMC)

Location: Chennai (Hybrid)

Education: Bachelor's Degree in Computer Science, IT, or a related field.

Key Responsibilities:

- Campaign & Journey Automation: Design and build complex multi-channel customer journeys via Journey Builder and multi-step automation scripts using Automation Studio.

- Advanced Scripting & Content: Develop highly personalized, responsive email templates and interactive landing pages using AMPscript, SSJS, HTML, and CSS.

- Data Modeling & SQL Segmentation: Manage data integrity, create advanced relational Data Extensions, and write optimized SQL queries for audience segmentation and data extraction.

- API & Core Customizations: Implement secure REST/SOAP API integrations to seamlessly connect SFMC with external systems and Salesforce CRM (Sales/Service Cloud).

- Deliverability & Infrastructure: Oversee platform technical configurations, including Sender Authentication Package (SAP) setup, IP Warming strategies, and general Salesforce Admin workflows.

Qualifications & Skill Sets:

- 6+ years in IT with 4+ years in active product development.

- Deep proficiency in AMPscript, SSJS, SQL, HTML, CSS, and JavaScript.

- Proven track record with REST/SOAP API system integrations.

- Preferred Certifications: Salesforce Certified Marketing Cloud Developer / Email Specialist / Consultant / Administrator.

- Preferred Skills: Secondary coding exposure (Python or Apex) and advanced reporting/analytics tools.