Job Summary :

We are looking for an experienced SFMC Specialist with hands-on expertise in Marketing Cloud journeys, automations, email development, and campaign operations.

The ideal candidate should have strong technical skills, analytical thinking, and the ability to collaborate with cross-functional teams.

Key Responsibilities :

- Build, execute, and optimize Email, SMS, and Push Notification campaigns.

- Design and configure Journeys, Automations, and Data Extensions in SFMC.

- Develop and test AMPscript, HTML email templates, and personalization logic.

- Manage campaign segmentation, A/B testing, tracking, and performance reporting.

- Collaborate with marketing, CRM, and product teams to support campaign needs.

- Ensure data hygiene, compliance, and quality across all customer communication assets.

- Troubleshoot issues related to SFMC configurations, journeys, and API integrations.

Required Skills & Qualifications :

- 4 to 6 years hands-on experience in Salesforce Marketing Cloud.

- Strong understanding of Journey Builder, Automation Studio, Email Studio, Contact Builder.

- Proficiency in AMPscript, SQL, and responsive email design.

- Experience working with APIs and SFMC integrations.

- Strong analytical skills with the ability to interpret campaign results and insights.

- SFMC Certification(s) preferred.