- Seeking an experienced Salesforce Marketing Cloud (SFMC) Lead to own the technical strategy, architecture, and optimization of enterprise marketing automation.
- Lead architecture and optimization of SFMC modules (Email Studio, Journey Builder, Mobile Studio, Automation Studio, Cloud Pages).
- Design scalable frameworks and automations for efficiency, compliance, and reuse.
- Integrate SFMC with Salesforce CRM and enterprise systems via APIs and connectors.
- Use AMPscript, SSJS, and SQL for personalization and audience segmentation.
- Develop intelligent journeys and automations with monitoring and alerts.
- Enforce data governance, privacy (GDPR, CAN-SPAM), and audience consent management.
- Collaborate with CRM, IT, and Marketing teams to align data and technical strategies.