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Salesforce Marketing Cloud Lead

Career Foresight HR Solutions
Bangalore
9 - 15 Years

Posted on: 26/11/2025

Job Description

Description :


- Seeking an experienced Salesforce Marketing Cloud (SFMC) Lead to own the technical strategy, architecture, and optimization of enterprise marketing automation.

- Lead architecture and optimization of SFMC modules (Email Studio, Journey Builder, Mobile Studio, Automation Studio, Cloud Pages).

- Design scalable frameworks and automations for efficiency, compliance, and reuse.

- Integrate SFMC with Salesforce CRM and enterprise systems via APIs and connectors.

- Use AMPscript, SSJS, and SQL for personalization and audience segmentation.

- Develop intelligent journeys and automations with monitoring and alerts.

- Enforce data governance, privacy (GDPR, CAN-SPAM), and audience consent management.

- Collaborate with CRM, IT, and Marketing teams to align data and technical strategies.

Bachelors degree required; advanced degree preferred.

- 8+ years of Saleforce experience

- 5+ years of hands-on SFMC technical experience.

- Strong in AMPscript, SSJS, SQL, HTML/CSS.

- Proven experience integrating SFMC with Salesforce CRM.

- Knowledge of Einstein and AI features in SFMC.

- Certifications preferred : SFMC Developer, Consultant, Administrator.

- Excellent documentation, troubleshooting, and leadership skills.


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