Description :

Role Summary :

We are looking for an experienced Salesforce Marketing Cloud Developer to enhance and maintain our Marketing Cloud org, implement Marketing Cloud Personalization, validate integrations with Data Cloud/Data 360, and deliver Data Cloud setup and use case integrations.

This role combines hands-on technical delivery with stakeholder-facing discovery, testing, and documentation.

Key Responsibilities :

- Enhance Marketing Cloud org across Email Studio, Journey Builder, Automation Studio, Contact Builder.

- Implement and configure Marketing Cloud Personalization (collect, model, activate behavioral and profile data).

- Configure and validate Data Cloud/Data 360 integrations with Marketing Cloud.

- Build and maintain reports and dashboards for campaign performance and personalization impact.

- Set up Data Cloud org : users, permissions, data sources, unified profiles, insights, segmentation.

- Deliver integration use cases with systems like Social Media Engagement, Snowflake, etc.

- Define and execute testing & QA plans for data flows and personalization rules.

- Prepare documentation and handover materials for operations teams.

- Collaborate with stakeholders to scope work and prioritize deliverables.

Required Technical Skills :

- Strong hands-on experience with Salesforce Marketing Cloud (Email Studio, Journey Builder, Automation Studio, Contact Builder).

- Practical experience with Marketing Cloud Personalization setup and configuration.

- Expertise in Data Cloud/CDP setup and data modeling.

- Integration experience with Snowflake or similar data warehouses; APIs, SFTP, middleware.

- Proficiency in SQL, AMPscript, SSJS for dynamic content and personalization.

- Ability to build dashboards and reports in Marketing Cloud or BI tools.

- Familiarity with version control and deployment best practices.

Qualifications :

- Experience : Minimum 5 years in Salesforce Marketing Cloud development or equivalent roles.

- Education : Bachelors in Computer Science, Information Systems, Marketing Technology, or related field.

- Certifications (Preferred) : Salesforce Marketing Cloud Developer/Administrator, Salesforce Data Cloud.

- Domain : Experience in healthcare/pharma or regulated industries is a plus.

Behavioral Skills :

- Strong problem-solving and analytical mindset.

- Excellent communication skills for technical and non-technical stakeholders.

- Experience in agile teams and delivering incremental value.

- Attention to detail for data quality, testing, and documentation.

Deliverables (First 36 Months) :

- Fully configured Data Cloud org with connected data sources and unified profiles.

- Initial insights and audience segments for personalization and campaigns.

- Delivery of prioritized integration use cases.

- Completed setup and validation of Marketing Cloud Personalization.

- Baseline reports and dashboards for campaign performance.

- Comprehensive documentation and handover.

Nice to Have :

- Experience with Snowflake, dbt, or modern data stack components.

- Familiarity with Identity Resolution and Customer 360 concepts.

- Prior experience with Salesforce Service Cloud or case management integrations.