- Hands-on development experience with Salesforce Marketing Cloud

- Proficient in AMPscript, Server-Side JavaScript (SSJS), HTML/CSS, and SQL

- Strong experience with Journey Builder, Automation Studio, Email Studio, and Content Builder

- Experience working with REST/SOAP APIs for data integrations

- Familiarity with Data Extensions, Subscriber Lists, and Contact Models

- Knowledge of marketing concepts such as segmentation, lead nurturing, and lifecycle marketing

- Comfortable with agile development, version control (Git), and deployment processes

- Design and implement automated marketing journeys using Journey Builder and Automation Studio.

- Build and customize email templates, landing pages, and web forms using AMPscript, HTML, CSS, and JavaScript.

- Develop and maintain SQL queries within SFMC's data extensions for audience segmentation and data management.

- Integrate SFMC with Salesforce Sales/Service Cloud or external platforms via APIs and connectors.

- Ensure cross-channel personalization across email, SMS, push notifications, and web.

- Set up and manage triggered sends, transactional emails, and event-based automations.

- Monitor and optimize campaign performance metrics (open rates, CTRs, bounce rates, etc.).

- Maintain data hygiene, privacy, and compliance (GDPR, CAN-SPAM).

- Collaborate with CRM, digital marketing, and analytics teams for campaign delivery and reporting

- Has done at least one end-to-end implementation on Data Cloud

- Hand-on with DSO, DLO, DMO, Segmentation and CI

- Has performed channel activations via Data Cloud

- Preferably has SF Data Cloud certification