Salesforce Marketing Automation Specialist

Required Qualifications :

- 5 Years experience in Salesforce Marketing Cloud Account Engagement (Pardot) implementations

- Understand end-to-end marketing processes including campaign creation (email/web/social),

lead generation, lead scoring, qualification, distribution, and conversion, including closed loop reporting, by demonstrating CRM technologies and data.

- Understands APIs available in MCAE/Pardot to develop integration solutions, when necessary

- Experience with sync processes and limitations with Salesforce.

- Deep knowledge and understanding of Marketing data shared between MCAE/Pardot and Salesforce.

Preferred Skills :

- Experience with building B2B Marketing Analytics dashboards

- Experience configuring Salesforce Engage

- Understands available connectors to Pardot to push/pull data between systems