- Own platform architecture: data spaces, ingestion, identity resolution, canonical data model, insights & activation

- Define and govern Unified Individual data model (schema, identity keys, multi-brand structure)

- Design advanced identity resolution strategies (deterministic, LiveRamp AbiliTec, probabilistic)

- Architect HCP vs DTC data separation aligned with HIPAA compliance

- Lead cross-functional collaboration across business, IT, legal & partners

Tech Expertise :

- Salesforce Data Cloud / CDP (data streams, identity resolution, segmentation, activation)

- Data transforms, calculated insights, Einstein AI

Requirements :

- 8+ years in Data Architecture with 3+ years on CDP (Salesforce / Adobe / Segment / mParticle)

- Strong experience in identity resolution frameworks (match rules, deduplication, scoring)

- Hands-on with LiveRamp integrations (RampID, AbiliTec, Crossix)

- Deep understanding of pharma data compliance (HIPAA, consent, privacy)

- Proven experience in cross-functional program leadership

- Salesforce Data Cloud Architect/Consultant certification preferred

Good to Have :

- Experience with Next Best Action (NBA/NBE) programs

- Exposure to Veeva CRM, IQVIA, specialty pharmacy data

- Knowledge of Einstein AI (propensity models, segmentation)

- Experience with OneTrust or similar consent platforms