- Extract, transform, and load (ETL) data from Salesforce and external systems into CRM Analytics.

- Build, manage, and optimize dataflows, recipes, and datasets for accuracy and performance.

- Ensure data governance, data security, and compliance with organizational policies.

- Work with APIs and connectors to integrate third-party data sources.

Dashboard & Report Development :

- Design and build interactive dashboards, lenses, and visualizations in Salesforce CRM Analytics.

- Utilize SAQL and JSON templates for advanced analytics and custom UI components.

- Implement drill-down capabilities, filters, conditional formatting, and responsive layouts.

Predictive & AI Analytics :

- Use Einstein Discovery to develop predictive models and generate AI-driven insights.

- Build machine learning models to support business forecasting and decision making.

- Implement trend analysis, anomaly detection, and what-if scenarios.

Customization & Automation

- Customize CRM Analytics templates, dashboards, and components using Apex, SOQL, and LWC.

- Automate analytics workflows using Salesforce Flows, Apex, and APIs.

- Build reusable analytics assets and optimize processes for operational efficiency.

Performance Optimization :

- Optimize dashboards, dataflows, and queries for speed and scalability.

- Troubleshoot issues related to data loads, performance lags, or integration failures.

Collaboration & Stakeholder Engagement :

- Partner with business analysts, administrators, and functional teams to capture reporting needs.

- Translate business requirements into technical analytics solutions and documentation.

- Present insights and dashboards to stakeholders effectively.

Security & Compliance :

- Implement role-based access controls (RBAC) and data security best practices.

- Ensure compliance with GDPR, HIPAA, and internal data privacy standards.

Key Skills Required :

- Strong hands-on experience with Salesforce CRM Analytics (Tableau CRM / Einstein Analytics) for building analytics assets and dashboards.

- Proficiency in SAQL, SOQL, and SQL for querying and advanced data manipulation.

- Expertise in JSON, Apex, and Lightning Web Components (LWC) for customizing analytics components.

- Solid understanding of ETL using Dataflows, Recipes, and Integration Connectors.

- Strong capability in dashboard design, storytelling with data, and visualization best practices.

- Experience with AI and predictive analytics using Einstein Discovery and ML models.

- Strong knowledge of Salesforce data governance, RBAC, and data security standards