Location : Bengaluru, Hybrid

Team : Marketing Analytics

Reports To : Manager, Marketing Analytics

About Quicken :

Since 1988 Quicken has been the top personal management software for millions of consumers. We pioneered a radically easier and faster way for people to manage their household finances. Since then weve continued to focus on delighting customers and making the Quicken product and experience better than ever.

Quicken is committed to helping people lead healthy financial lives. We have been the #1 personal financial management software for over 40 years and are fueling our growth with new business models and products to become the most used, most loved personal and small business finance brand

Role Overview :

We are looking for a contractor based in India to provide 40-hours worth of marketing data analytics support per week. As part of the Marketing team, you will be responsible for enabling data-driven decision making across lifecycle management, retention, and acquisition marketing initiatives. You will partner closely with lifecycle marketing, growth, and product teams to design tracking, generate insights, and optimize user journeys through the funnel.

Your role will focus on analyzing customer behavior, tracking key marketing metrics, and providing actionable recommendations to improve conversion, retention, and engagement across channels. The role also demands AI implementations in databricks to improve overall efficiency of analytics.

Key Responsibilities :

- Develop dashboards and automated reports tracking funnel performance, campaign effectiveness, and cohort retention metrics.

- Build scalable data transformation which can be used as a base layer for AI intiontegra

- Translate business objectives into clear analytical frameworks and deliver insights that influence marketing and lifecycle strategy.

- Collaborate with Data Engineering to ensure reliable data pipelines and scalable reporting structures.

- Present insights and recommendations to stakeholders through visualizations and concise storytelling.

Core Skills Required :

- Strong analytical and problem-solving skills with the ability to translate data into actionable insights.

- Proficiency in databricks tool, preferred if worked on databricks previously

- Experience with SQL and Python for statistical analysis or automation

- Experience with Tableau for data visualization

- Experience in setting up or validating marketing tracking frameworks and event instrumentation.

- Strong communication and data storytelling skills for cross-functional collaboration.

- Proactive thinker & self starter

- Familiarity with task management tools like Jira, Monday, etc

- Ability to work confidently with ambiguity, turning nebulous ideas into tangible results

Qualifications :

- Education : Bachelors degree in Statistics, Economics, Mathematics, Computer Science, Engineering, or a related quantitative discipline.

- Experience : Minimum 5+ years of experience in Marketing Analytics, Product Analytics, or Customer Lifecycle analytics roles. Previously worked on AI/BI tools in Databricks is a plus point