Position Overview :

We are looking for a dynamic and analytical Product Manager to join our FMCG business. The role involves managing the lifecycle of assigned products, driving innovation, and ensuring market success through data-driven strategies. The ideal candidate will have 24 years of experience in product management, brand management, or marketing within the FMCG sector.

Key Responsibilities :

Product Strategy & Planning :

- Assist in defining product strategy, positioning, and roadmap.

- Conduct market research and competitor analysis to identify gaps and opportunities.

- Collaborate with cross-functional teams to deliver product innovation and renovation.

Product Development & Launch :

- Work closely with R&D, supply chain, and design teams to develop new products.

- Manage product packaging, labeling, and branding activities in line with consumer trends.

- Support go-to-market planning and execution for new launches.

Brand & Portfolio Management :

- Monitor product performance, pricing, and profitability.

- Support brand campaigns, promotions, and ATL/BTL marketing initiatives.

- Ensure consistent brand messaging across touchpoints.

Sales & Market Insights :

- Partner with sales teams to understand customer and channel needs.

- Track product movement, consumer insights, and category performance.

- Generate MIS reports and dashboards on sales, margins, and market share.

Operations & Coordination :

- Ensure timely availability of products in alignment with demand forecasts.

- Coordinate with supply chain to optimize inventory and distribution.

- Drive process improvements for efficiency in product lifecycle management.

Qualifications :

- Education : MBA/PGDM in Marketing, Business, or related field (preferred).

- Experience : 24 years in product/brand management within FMCG or consumer goods.

- Strong understanding of FMCG market dynamics, consumer behavior, and retail channels.

- Proficiency in MS Excel, PowerPoint, and data analytics tools.

- Excellent communication, analytical, and project management skills.

- Creative mindset with attention to detail and problem-solving ability.

Key Competencies :

- Consumer-centric thinking

- Strong analytical and commercial acumen

- Creativity and innovation in product design/marketing

- Ability to manage multiple stakeholders and priorities

- Collaborative, team-oriented approach