Roles & Responsibilities :

- Own end-to-end Product Design for high-traffic B2C digital products across web and mobile platforms.

- Translate customer needs, business requirements, and product objectives into user flows, wireframes, prototypes, and high-fidelity designs.

- Work closely with Product Managers, Engineers, Researchers, and Business teams to define and deliver customer-centric product experiences.

- Conduct user research, usability analysis, and competitive research to identify customer pain points and product opportunities.

- Design intuitive and scalable UX/UI experiences that improve customer engagement, adoption, and conversion.

- Apply strong product thinking and design thinking to solve complex user and business problems.

- Create and maintain design systems, reusable components, interaction patterns, and design guidelines.

- Validate designs through prototyping, usability testing, user feedback, and product data.

- Iterate designs based on user insights, analytics, business requirements, and stakeholder feedback.

- Present design decisions and recommendations clearly to senior stakeholders and cross-functional teams.