Roles & Responsibilities :

To drive design excellence for the assigned digital customer journeys (app & web) by leading a team of designer(s) and owning the end-to-end design and testing strategy for these journeys. The role partners closely with business/product stakeholders, product management and analytics teams to identify customer pain points, prototype new-age (including AI-led) design concepts, validate design hypotheses through structured testing (A/B, moderated/un-moderated research) and institutionalize design system adherence across the assigned journeys, while managing the design talent within the team.

Minimum required Accountabilities for this role :

- Own the end-to-end design vision and strategy for the assigned business POD's digital journeys (app & web)

- Lead, guide and manage the Design & Testing Member(s) in the POD, including performance management and capability building

- Partner with the POD Lead, Product Managers and Business stakeholders to translate product strategy into intuitive design solutions

- Drive user research (moderated/un-moderated) and synthesize customer pain points and expectations into actionable design interventions

- Define and drive the A/B testing and experimentation roadmap for POD journeys in partnership with testing/analytics teams

- Champion adoption and governance of the organization's design system across the POD

- Guide the team on prototyping (including AI-based tools) of new concepts, backed by user research and industry best practices

- Track, review and report design impact using customer experience (CX) metrics and behavioural data, and continuously identify improvement opportunities

Additional Accountabilities pertaining to the role :

- Represent design in cross-functional forums, product reviews and stakeholder governance meetings

- Benchmark journeys against industry, competitor and emerging design/AI trends

- Contribute to design operations, process improvement and design system evolution at the organization level

Major Challenges :

- Balancing fast-paced digital delivery timelines with rigorous, research and data-backed design decisions

- Driving design consistency and design-system adherence across multiple, concurrently evolving customer journeys

- Influencing cross-functional stakeholders to prioritize design/UX interventions

- Building, mentoring and scaling a high-performing design and testing team

Decisions :

- Final design direction and sign-off for POD journeys prior to development handoff

- Prioritization of the design and testing roadmap within the POD

- Selection of design variations to be tested and the success metrics used to evaluate them

Other Information :

- Total Team Size : As per POD design team structure (between 3 to 13)

- Number of Direct Reports : 1-2 (Design & Testing Member(s))

- Number of Indirect Reports : As applicable, through the POD structure

- Number of Outsourced employees : As applicable, through the POD structure

- Number of locations : 1 (Head Office)

- Number of products : As per POD journeys assigned

Ideal Candidate :

1. Strong Product Design & Usability Testing Lead Profile, with end-to-end ownership of digital customer journeys

2. Mandatory (Experience 1) - 5+ years of relevant design experience, with hands-on experience designing and scaling digital customer journeys for app and web platforms in a high-growth, digital-first environment

3. Mandatory (Experience 2) - 1+ years leading, mentoring and managing designers as direct reports, including performance management and capability building

4. Mandatory (Experience 3) - Owning end-to-end design vision and strategy for assigned journeys, including final design direction and sign-off prior to development handoff

5. Mandatory (Experience 4) - Strong experience in building, governing and driving adoption of design systems across multiple teams or journeys, not just consuming an existing design system

6. Mandatory (Experience 5) - Defining and driving A/B testing and experimentation roadmaps in partnership with analytics or testing teams, including selecting design variations and the success metrics used to evaluate them

7. Mandatory (Tech skill 1) - Hands-on prototyping of new concepts using AI-based design and prototyping tools

8. Mandatory (Company) - Top B2C digital-first product environment with high-volume app and web journeys

9. Mandatory (Education) - Bachelor's or Master's degree in Design (UX/UI, Interaction Design, HCI) or a related field from a recognised design institute (like NID, IIT, NIFT, Srishti etc)

10. Mandatory (Portfolio) - Strong portfolio of end-to-end journey design for app and web, design system work, and research or experimentation outcomes with measurable impact

11. Note : For GB06, Experience range is 7-10 and for GB07, its 11-12. CTC range is also as per band

12. Mandatory (City) - Pune Based Candidates Only

13. Mandatory (Note) - The 1st round will be in person, so we need candidates who are available to attend the interview physically.

14. Mandatory Age - For GB06A - 32 Years, GB06B - 33 Years / GB07A - 35 Years, GB07B - 36 Years.