Description :

Website Enhancements & Updates :

- Assist with planning and executing website feature updates and improvements.

- Collaborate on content alignment with brand and marketing strategies.

Backlog & User Stories :

- Create, prioritize, and maintain user stories for website features and IT operations.

- Support sprint planning and delivery cycles with the Product Manager.

Cross-Functional Collaboration :

- Work with development, marketing, design, and IT teams to deliver website and IT projects.

- Coordinate with the IT team for website uptime, security, and performance.

Data Analytics & Insights :

- Track and analyze website performance metrics (e.g., traffic, conversions).

- Assist in A/B testing and provide recommendations based on data.

IT Operations Support :

- Monitor website IT infrastructure (e.g., hosting, security updates, server performance).

- Address minor IT issues related to the websites performance.

Quality Assurance & Testing :

- Ensure website features are tested, meet functional requirements, and are free of bugs.

- Participate in UAT and bug resolution.

Documentation & Reporting :

- Maintain clear documentation for product specifications, progress, and releases.

- Report project status and metrics to stakeholders.

Tools the resource should be familiar with :

IT & Development Tools :

- CMS : Shopify

- Web Analytics : Google Analytics, G4A, GTM

Marketing & Analytics Tools :

- Marketing automation Webengage , Moengage etc

A/B Testing :

- Optimizely, Google Optimize and other tools

SEO Tools :

- SEMrush, Ahrefs, Google Search Console.

Heatmap/UX Tools :

- Hotjar, MS Clarity