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hirist

Principal Product Manager - MarTech/AdTech Domain

Worksconsultancy
Multiple Locations
7 - 12 Years

Posted on: 29/11/2025

Job Description

Description :


- Lead end-to-end product lifecycle : ideation, requirement definition, development, launch, and iteration.

- Collaborate with engineering and data science teams to design scalable identity solutions leveraging first-party, third-party, and probabilistic signals.

- Author high-quality PRDs, user stories, and acceptance criteria, ensuring clarity for cross-functional teams.

- Drive integration strategy with data partners, DSPs, and other activation channels to expand Docerees reach and addressability.

Data & Privacy Expertise :


- Develop solutions that unify HCP identities across platforms while maintaining strict compliance with privacy regulations like HIPAA, GDPR, CCPA, and industry-specific rules.

- Ensure high identity match rates, data quality, and robust governance frameworks.

- Explore advanced techniques such as probabilistic linking, email-based resolution, and graph modeling to continuously improve audience unification.

User Experience & Enablement :


- Collaborate with UX designers to simplify complex workflows for internal teams and clients managing HCP audiences.

- Provide clear product documentation, training, and enablement materials to maximize adoption.

Performance & Optimization :


- Define metrics for success (match rate, segment addressability, HCP coverage, platform adoption) and continuously optimize solutions.

- Use data-driven insights to iterate on products, identify gaps, and enhance identity resolution accuracy and reliability.

Ideal Candidate :


- Bachelors or Masters in Computer Science, Engineering, Data Science, or related field.

Experience :


- 7+ years in product management, with significant experience owning data-centric products, preferably identity resolution, CDPs, DMPs, or large-scale data systems in AdTech/MarTech.

- Proven track record in data integration, audience unification, or identity resolution products.

Skills & Expertise :


- Strong knowledge of identity systems : deterministic and probabilistic matching, identity graphs, email-based resolution, hashed identifiers, device IDs, and consent management.

- Deep understanding of healthcare and HCP data ecosystems is a plus.

- Ability to translate complex technical solutions into clear product strategy and business impact.

- Exceptional stakeholder management, communication, and leadership skills.

- Strong analytical mindset with experience in SQL, data modeling, or analytics.

- Comfort operating in a fast-paced, high-growth environment and leading cross-functional initiatives.


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