Presales Lead

Description :

Solutioning & Technical Expertise :

- Understand customer security needs and design tailored cybersecurity solutions across Assessment, GRC, and MDR/CES/MSSP services.

- Conduct Proof of Concepts (PoCs), product demos, and technical workshops to showcase solutions.

- Stay updated on cybersecurity trends, frameworks (ISO 27001, NIST, SOC 2, GDPR), and technologies (SIEM, SOAR, XDR, Cloud Security, IAM/PAM, Firewalls, Endpoint Security, Threat Intelligence).

RFP/RFI & Proposal Management :

- Lead technical responses to RFPs/RFIs, ensuring high-quality proposal submissions.

- Develop and present compelling business cases, solution architectures, and value propositions for clients.

- Work with internal teams to create pricing models, service offerings, and customized solutions based on client needs.

Sales & Customer Engagement :

- Engage with C-level executives, IT teams, and security stakeholders to drive technical discussions.

- Act as a trusted advisor, translating complex cybersecurity concepts into business-friendly solutions.

- Support the sales team in deal closure by addressing objections, defining technical scopes, and guiding the sales cycle.

Market Intelligence & Competitive Analysis :

- Analyze competitor offerings, industry trends, and emerging threats to refine presales strategies.

- Collaborate with marketing and product teams to enhance solution messaging and positioning.

- Identify upselling and cross-selling opportunities by aligning solutions with customer business goals.

Internal & Cross-Functional Collaboration :

- Work closely with the delivery, technical, and product teams to ensure seamless solution deployment.

- Train and enable sales teams on cybersecurity products, services, and market differentiators.

- Maintain accurate pipeline tracking and reporting using CRM tools (Salesforce, HubSpot, Zoho, etc.).