Perfaware - Senior Quality Assurance Engineer - Salesforce Marketing Cloud Testing

Description :

Key Responsibilities :

Testing & Quality Assurance :

- Design test strategies, test plans, and detailed test cases for Salesforce Marketing Cloud features.

- Conduct functional, regression, integration, UAT, and end-to-end testing of journeys, automations, email campaigns, and cloud configurations.

- Validate segmentation logic, dynamic content, personalization, tracking parameters, and end-user experience.

- Perform QA for new feature releases, enhancements, API integrations, and campaign launch readiness.

Salesforce Marketing Cloud Platform Coverage :

- Test SFMC components including Journey Builder, Email Studio, Automation Studio, Audience Builder, Content Builder, Mobile Studio, Datorama, Contact Builder, and Einstein features.

- Validate automation workflows, data mapping, triggered sends, scheduling, and trajectory execution.

- Review SQL queries used for audience segmentation, filter criteria, data extensions, and automation logic.

- Verify email renderings across devices, browsers, email clients, and ensure responsiveness.

Data & Integration Testing :

- Validate data ingestion, transformation, and synchronization between SFMC and CRM systems such as Salesforce Sales/Service Cloud.

- Perform API testing, file feeds, data extensions mapping with ETL/FTP sources.

- Test data hygiene, attribute behavior, consent flags, and audience suppression logic.

- Conduct deliverability checks, tracking link behavior, bounce rules, and system-level data flow accuracy.

Automation & Defect Lifecycle :

- Implement automation scripts (if applicable) using tools like Selenium, JavaScript, or API-based testing frameworks.

- Log, track, triage, and close defects using Jira/ALM or similar tools.

- Participate in sprint planning, daily stand-ups, release planning, and QA sign-off processes.

- Ensure timely and quality-focused go-live execution for campaigns and releases.

Skills & Qualifications Required :

- Bachelors Degree in Computer Science/IT or relevant technical field.

- Strong hands-on experience with Journey Builder, Automation Studio, Email Studio, SQL-based segment creation, and DE validation.

- Knowledge of AMPscript, HTML, CSS for email testing and personalization validation.

- Proficiency in API/Postman, SQL queries, campaign validation, and debugging workflow issues.

- Strong understanding of QA methodologies, SDLC, STLC, and agile processes.

- Experience with defect management tools (Jira, Azure DevOps, Rally, etc