Opalina Technologies - Salesforce MCAE Consultant - Marketing Cloud

Description :

Job Title : Salesforce MCAE Consultant (Marketing Cloud Account Engagement)

Experience : 46 Years

Work Mode : Remote

Role Summary :

The Salesforce MCAE Consultant is responsible for designing, implementing, and optimizing Salesforce Marketing Cloud Account Engagement (Pardot) solutions to support marketing automation, lead management, and campaign effectiveness.

The role works closely with marketing, sales, and CRM teams to align automation strategies with business goals and ensure seamless integration with Salesforce CRM.

Key Responsibilities :

- Implement and configure Salesforce MCAE (Pardot) solutions based on business requirements

- Design and manage lead lifecycle processes including lead capture, scoring, grading, and nurturing

- Build and optimize engagement programs, email campaigns, landing pages, and forms

- Integrate MCAE with Salesforce CRM and ensure data accuracy and synchronization

- Configure automation rules, dynamic content, and segmentation logic

- Support campaign execution, testing, deployment, and performance optimization

- Analyze campaign performance and provide actionable insights through reports and dashboards

- Ensure compliance with data privacy, consent management, and email regulations

- Collaborate with sales and marketing stakeholders to improve lead quality and conversion

- Provide ongoing support, enhancements, and best-practice guidance

Key Result Areas (KRAs) :

- Effectiveness of marketing automation and lead nurturing programs

- Lead quality improvement and conversion rate optimization

- Accuracy and reliability of MCAESalesforce CRM integration

- Campaign performance metrics and ROI tracking

- Reduction in manual marketing operations through automation

- Stakeholder satisfaction and adoption of MCAE solutions

- Timely delivery of configurations, enhancements, and support requests

Required Skill Sets :

- Strong hands-on experience with Salesforce MCAE (Pardot)

- In-depth understanding of marketing automation concepts and lead management

- Experience with Salesforce CRM integration and data models

- Expertise in email marketing, engagement programs, and campaign automation

- Working knowledge of reporting, dashboards, and analytics in MCAE and Salesforce

- Understanding of HTML/CSS for email and landing page customization

- Strong analytical, problem-solving, and troubleshooting skills

- Excellent communication and stakeholder management abilities

- Ability to work independently in a remote environment

Qualifications :

- Bachelors degree in Engineering, Computer Science, Marketing, or related field

- 46 years of relevant experience in Salesforce MCAE / Pardot implementation or consulting

- Salesforce MCAE / Pardot certification preferred

- Salesforce Administrator or Marketing Cloud certifications are an added advantage