About Movate :

Movate (formerly CSS Corp) is a digital technology and customer experience services company that helps organizations transform customer engagement through innovative digital, technology, and support solutions.

Movate partners with global enterprises to deliver outcome-driven digital transformation services across customer experience, engineering, cloud, data, automation, and analytics. The company focuses on creating agile, technology-led solutions that improve business performance and customer experience.

Role Summary :

We are looking for an Adobe Analytics Implementation Specialist with strong hands-on experience in Adobe Analytics, Adobe Launch, AEP Web SDK, SDR creation, tagging, tracking, and analytics implementation.

The role will be responsible for gathering business requirements, preparing Solution Design Requirement documents, implementing analytics tracking, validating data collection, troubleshooting tracking issues, and ensuring accurate measurement across digital platforms. The position requires close collaboration with business, product, marketing, and development teams to deliver scalable analytics solutions.

Key Responsibilities :

Adobe Analytics Implementation & Configuration :

- Configure and manage Adobe Analytics implementations across websites and digital platforms.

- Set up and maintain report suites, eVars, props, success events, processing rules, and classifications.

- Create Solution Design Requirement (SDR) documents and implementation specifications.

- Gather business requirements and translate them into tracking and measurement strategies.

- Define analytics governance standards, naming conventions, and implementation frameworks.

- Ensure accurate data collection and adherence to analytics best practices.

Tag Management & Tracking :

- Implement and manage tagging solutions using Adobe Experience Platform Data Collection (Adobe Launch).

- Configure page view, click, form, campaign, and custom event tracking.

- Implement and maintain marketing pixels and third-party tracking tags.

- Collaborate with developers to define, implement, and validate data layers.

- Perform implementation reviews and ensure tracking consistency across platforms.

AEP Web SDK & Platform Implementation :

- Implement and configure Adobe Experience Platform Web SDK.

- Configure schemas, datastreams, datasets, and event forwarding setups.

- Support migration from legacy Adobe Analytics implementations to AEP Web SDK architecture.

- Work closely with business and technical teams to establish scalable analytics solutions.

- Support integrations with Adobe Experience Cloud products and digital marketing platforms.

- Exposure to Adobe Customer Journey Analytics (CJA) and Adobe Journey Optimizer (AJO) is preferred.

QA, Validation & Debugging :

- Perform analytics implementation testing and validation.

- Identify, troubleshoot, and resolve tracking discrepancies and data quality issues.

- Validate analytics configurations before production deployment.

- Utilize debugging tools such as:

1. Adobe Experience Platform Debugger

2. Omnibug

3. ObservePoint

4. Browser Developer Tools

- Conduct regression testing and implementation audits.

Technical Skills :

Adobe Analytics :

- Adobe Analytics Implementation

- Report Suite Configuration

- eVars

- Props

- Success Events

- Processing Rules

- Classifications

Adobe Experience Platform :

- Adobe Experience Platform Data Collection (Adobe Launch)

- AEP Web SDK

- Schemas

- Datastreams

- Datasets

- Event Forwarding

Analytics Documentation :

- SDR (Solution Design Requirements) Preparation

- Tracking Specifications

- Technical Documentation

- Analytics Governance Frameworks

Web Technologies :

- HTML

- CSS

- JavaScript

- Browser Developer Tools

QA & Debugging :

- Analytics Validation

- Implementation QA

- Data Quality Testing

- Debugging and Troubleshooting

Additional Skills :

- NodeJS (Good to Have)

- Google Analytics (Preferred)

- Adobe Workspace Reporting (Nice to Have)

- Dashboard Creation (Nice to Have)

Preferred Skills :

- Experience with Adobe Customer Journey Analytics (CJA).

- Exposure to Adobe Journey Optimizer (AJO).

- Strong understanding of customer journey tracking and digital measurement frameworks.

- Experience working with enterprise-scale Adobe Analytics implementations.

- Ability to provide insights and recommendations based on analytics data.

- Knowledge of digital marketing and campaign measurement.

Soft Skills :

- Strong communication and stakeholder management skills.

- Excellent analytical and problem-solving abilities.

- Ability to translate business requirements into technical implementation solutions.

- Strong documentation and presentation skills.

- Ability to work collaboratively across business, product, and technology teams.

- Self-driven with strong ownership and accountability.

Qualifications :

- Bachelors Degree in Engineering, Computer Science, Analytics, Information Technology, or a related field.

- Adobe Experience Cloud Certifications are a strong advantage.

Compensation :

- Competitive salary based on experience, skills, and qualifications.