Roles and Responsibilities :

- 4 to 5 years of experience on Marketo tool.

- Expertise in working with Marketo marketing automation platform, with a focus on managing and optimizing campaigns and programs.

- Proficiency in designing and executing email marketing campaigns using Marketo, including email template creation, list segmentation etc.

- Ability to create/edit/modify and implement nurture programs using Marketo to engage and convert leads at different stages of the customer journey.

- Knowledge of Marketo's form and landing page building capabilities to create engaging lead capture experiences and optimize conversion rates.

- Experience in utilizing Marketo's reporting suite.

- Strong understanding of lead management processes within Marketo, including lead capture, lead nurturing, lead scoring, and lead lifecycle management.

- Understanding of marketing analytics and the ability to utilize Marketo's reporting capabilities to track and report on key marketing metrics, such as conversion rates, engagement rates, and ROI.

- Should have the knowledge of building journeys/flows.

- Ability to analyze the campaign requirements and suggest the type of smart campaigns & flow to be used.

- Execute campaigns using Marketo along with other tasks such as segmentation, list pulls, campaign flow creation etc.

- Conduct extensive validation checks and quality audits on segments and other elements in Marketo.

- Create campaign performance reports on a weekly/monthly basis.

- Extensive client communication, project management and problem solving.

- Create detailed documentation and process flows to reflect / capture ongoing projects.

- Gather and execute client requirements by working closely with onshore Marketo consultants.

- Needs to understand the database structure in order to come up with exception handling for dynamic content campaigns.

- 2 to 3 years of working knowledge of HTML, CSS, SQL, Media Query.

- Ability to work in a high-energy, quickly changing, and demanding environment.

- Should have excellent communication skills and be able to interface directly with clients and higher management.

- Should have excellent presentation skills and should be able to clearly communicate ideas, thoughts, and strategies.

- Be an individual contributor and work across various clients within the marketing automation group.

Technical and Functional Skills :

- Bachelor's degree in any field.

- 4 to 5 years' experience in using Marketo Marketing Automation platform.

- Minimum 3 years' experience in end-to-end campaign management across marketing channels.

- Minimum 2 to 3 years of hands on experience on using HTML, CSS.

- Certification on Marketo platform would be a plus.

- Strong proficiency in MS Office [MS Excel and PPT].