Role Overview :

The Marketing Business Intelligence & Analytics lead will serve as the bridge between raw marketing data and actionable business strategy. In this role, you will oversee the end-to-end data pipeline, ensuring that marketing automation efforts are accurately tracked, measured, and optimized.

You will work closely with cross-functional stakeholders, including marketing leads and product teams, to translate complex data sets into clear insights that inform high-stakes decision-making.

By maintaining rigorous KPI governance and data integrity, you will directly influence the efficiency of marketing spend and the overall effectiveness of customer engagement initiatives.

Key Responsibilities :

- Design and maintain robust data models that integrate disparate marketing data sources to provide a unified view of customer behavior.

- Architect and manage ETL pipelines to ensure seamless data flow from marketing automation platforms like Eloqua into centralized data warehouses.

- Establish and enforce KPI governance frameworks to ensure consistency, accuracy, and reliability in reporting across all marketing channels.

- Develop sophisticated dashboards in Power BI and Tableau to visualize campaign performance, lead conversion funnels, and ROI metrics for executive leadership.

- Perform deep-dive diagnostic analytics using SQL and Python to identify trends, anomalies, and opportunities for marketing optimization.

- Collaborate with the marketing team to refine automation workflows, ensuring that data capture points are aligned with business intelligence requirements.

- Optimize Snowflake DB performance to support high-volume data processing and real-time reporting needs.

Required Skillset :

- Demonstrated expertise in building and managing end-to-end marketing analytics ecosystems, including data ingestion, transformation, and visualization.

- Advanced proficiency in SQL and Python for data manipulation, statistical analysis, and automating routine reporting tasks.

- Hands-on experience with marketing automation platforms such as Eloqua, with a deep understanding of how to map marketing activities to revenue outcomes.

- Proven ability to design intuitive, high-impact dashboards using Power BI and Tableau to communicate complex insights to non-technical stakeholders.

- Strong grasp of data modeling principles and experience working with cloud-based data warehouses like Snowflake DB.

- Excellent communication skills with the ability to articulate technical findings to business leaders and influence strategic marketing decisions.

- Capacity to thrive in a remote-first environment, maintaining high levels of self-motivation and collaborative output across distributed teams.

- A Bachelor's or Master's degree in a quantitative field such as Computer Science, Statistics, Economics, or a related discipline, supported by 5 - 7 years of relevant experience in marketing analytics or business intelligence.

Marketing Analytics & KPI Governance | Eloqua & Marketing Automation Platforms | SQL | Python | Snowflake | Power BI | Tableau | Domo | Data Modeling | ETL | Reporting Automation | BI Platform Migration | Reporting Modernization | Stakeholder Management | Executive Dashboards