Description :

We are looking for a high-impact Product Manager to lead our Product Growth, AI, and Funnel Optimization initiatives. This is not a traditional PM role, we need a "Growth Architect" who understands the intersection of cutting-edge AI, conversion psychology, and premium design. You will be responsible for building the next generation of our D2C experience optimizing the funnel from landing page to purchase while leveraging AI to drive personalization and operational efficiency.

Key Responsibilities :

- KPI Ownership & Strategy: Define and own north-star product KPIs. Gain a deep understanding of the evolving needs within the beauty and personal care market to develop industry-leading, innovative products that exceed customer expectations.

- AI-Driven Product Enhancements: Identify and execute opportunities to integrate AI/ML-driven features that improve the user journey, enhance personalization.

- Generative Search Optimization (GSO): Lead the GSO strategy to ensure our products are optimized for discovery within AI-powered search engines and internal generative search interfaces. You will focus on how our product data and content are structured to win in the evolving landscape of AI-led search.

- Funnel Optimization: Own the end-to-end conversion funnel. Analyze acquisition costs (CAC), retention, and optimize every micro-step of the user journey to maximize Conversion Rate (CR) from landing page to payment.

- Feature Ideation & Execution: Ideate and conceptualize new features, prioritize backlogs, and use A/B tests to improve key KPIs. Manage high-impact growth levers.

- Design & UX Sensibility: Partner closely with design teams to build "best-in-class" UI/UX. We need someone with an aesthetic "eye" who ensures that a high-converting funnel is also beautiful and trustworthy.

- Cross-Functional collaboration: Collaborate with Engineering, Marketing, and Operations to ensure end-to-end delivery of initiatives, including the product and associated processes that drive business results and customer experience.

- Insights & Post-Launch Iteration: Use qualitative and quantitative analysis to get customer insights and optimize user journeys. Analyze product performance post-launch and iterate aggressively to keep improving the product experience.

Qualifications and Experience:

- Experience: 2+ years of experience as a Product Manager, preferably in a fast-paced D2C, E-commerce, or FinTech environment. Shopify experience is highly preferred.

- AI Fluency: A strong understanding of how to apply AI/LLMs to solve real-world product problems. You don't need to be a coder, but you must understand the technical possibilities and constraints.

- Growth Track Record: Proven experience in improving Conversion Rates (CR) and managing growth-centric product features.

- Design First Mindset: A strong portfolio or history of working on products where design and user experience were key differentiators.

- Analytical Rigor: Exceptional problem-solving skills with the ability to dive deep into data.

- Bias for Action: A self-starter who can thrive in an ambiguous, fast-growing environment and take complete ownership of a product vertical.