Malabar Group - Adobe Target Lead

Role: Adobe Target Lead

Location: Mumbai / Bangalore / Calicut

Experience: 5 to 10 Years

Key Responsibilities :

Adobe Target Implementation & Ownership :

- Lead end-to-end implementation and management of Adobe Target (A/B testing, Multivariate Testing, Experience Targeting, Automated Personalization).

- Define and maintain Target governance, best practices, and implementation standards.

- Partner with development teams on at.js deployment, data layer integration, and performance optimization.

- Ensure seamless integration with Adobe Experience Platform (AEP), Adobe Analytics, and Adobe Launch / Tags.

Personalization & Experimentation Strategy :

- Design and execute personalization strategies aligned with business and marketing objectives.

- Drive experimentation roadmap including test ideation, hypothesis design, execution, and results analysis.

- Translate business requirements into functional Target activities and personalized experiences.

- Identify opportunities to enhance customer journey personalization across web and mobile.

Analytics & Optimization :

- Collaborate with analytics teams to define KPIs, success metrics, and reporting frameworks.

- Analyze test results and customer behavior to deliver actionable insights and recommendations.

- Optimize conversion rates using data-driven insights from Adobe Analytics and Target reporting.

- Ensure continuous improvement through experimentation and learning cycles.

Stakeholder & Team Collaboration :

- Act as the primary Adobe Target SME (Subject Matter Expert) for business, marketing, and IT teams.

- Work closely with UX/UI teams to implement personalized and optimized experiences.

- Conduct knowledge sessions and training for internal teams on Adobe Target capabilities.

- Coordinate with external vendors or Adobe partners when required.

Leadership & Governance :

- Mentor junior team members and review Target activities for quality and compliance.

- Ensure adherence to privacy regulations and consent management standards (GDPR, etc.).

- Support roadmap planning for MarTech and personalization maturity.