At Licious, we are reimagining how consumers experience fresh meat and seafood, delivering unmatched quality and convenience through our platform.

Our consumer app is at the heart of this journey, offering a seamless, engaging, and visually delightful experience.

We are now seeking a Lead Product Designer with a passion for consumer-centric design and deep expertise in crafting mobile experiences to elevate our apps user experience, drive engagement, and set new industry benchmarks.

What Youll Be Doing :

Design Leadership & Strategy :

- Lead the end-to-end design of major product initiatives for the Licious app, serving as the primary owner of multiple design charters.

- You will drive the products design direction, raise the bar for design quality, and ensure every feature delivers a delightful and intuitive user experience . This includes championing emotional design and maintaining a consistent design language across the app.

User-Centered Experience Design :

- Craft intuitive, engaging, and visually appealing interfaces for our consumer app, ensuring seamless navigation and delightful interactions.

- Focus on designs that cater to diverse user behaviors and needs, optimizing for usability, accessibility, and emotional appeal.

- Incorporate gamified elements and innovative interaction patterns where appropriate to boost user engagement and loyalty.

User Research & Insights :

- Conduct thorough user research from surveys and interviews to analyzing usage analytics to deeply understand consumer behavior, pain points, and preferences.

- Leverage these insights to inform design decisions and continuously improve app usability and engagement.

- Youll adopt a user-centered design approach, rapidly prototyping and iterating based on feedback and data.

Prototyping & Visual Design :

- Create wireframes, high-fidelity mockups, and interactive prototypes (primarily using Figma) that bring ideas to life.

- Ensure a high level of visual polish and creativity in your designs, aligning with Liciouss brand identity and resonating with our target audience.

- Youll also contribute to and refine our design system to maintain visual consistency and efficiency in the design process.

Cross-Functional Collaboration :

- Work closely with product managers, developers, and other stakeholders to translate business requirements and technical constraints into user-friendly designs.

- Participate in brainstorming and strategy sessions (often with senior leadership) to provide design input from the customers point of view.

- Youll ensure design and development are aligned, and adapt quickly to changing scopes or business priorities.

Usability Testing & Iteration :

- Plan and conduct usability tests to validate design concepts with real users.

- Identify areas of improvement through testing and feedback.

- Iterate on your designs diligently, using both qualitative feedback and quantitative data to refine the user experience.

- Your goal is to ensure we deliver a best-in-class app experience that is continually optimized for our customers.

Mentorship & Team Development :

- As a design leader, mentor and coach junior designers on the team.

- Provide guidance on design best practices, foster framework thinking (grounded in research and data), and help others grow their skillsets .

- You will inspire and motivate the design team, cultivating a culture of creativity, collaboration, and continuous improvement.

Innovation & Trends :

- Stay at the forefront of design and technology trends, especially in the mobile quick commerce and e-commerce space.

- Bring fresh ideas and innovative approaches (e.g., personalization, micro-interactions, motion design) to the table.

- Youll explore opportunities to integrate cutting-edge tools (even AI-driven design tools) and gamification techniques to give our user experience a competitive edge.

What Youll Bring to the Team :

Experience :

- 6+ years of experience in UX/UI or product design, with a strong focus on consumer-facing digital products (especially mobile apps) .

- You have a proven track record as a top-performing individual contributor, and ideally experience in a B2C technology startup or fast-paced digital product company .

- Experience in quick commerce or e-commerce domains is a significant plus , as is familiarity with designing for gamified or highly engaging apps.

- Design Expertise : Mastery of modern design and prototyping tools, particularly Figma (wireframing, visual design, prototyping).

- You possess exceptional visual design sensibility with keen attention to detail in typography, color, and layout.

- Youre a bar raiser in design craft and design thinking pushing for innovation while upholding high standards of aesthetics and usability in every project.

- Consumer-Centric Mindset : Deep understanding of consumer behaviors and psychology.

- You excel at designing experiences that resonate emotionally and functionally with users.

- You consistently advocate for the users perspective and use empathy to inform design choices, ensuring the product solves real user needs in delightful ways.

- Research & Data-Driven Approach : Hands-on experience conducting user research and usability testing.

- You know how to gather actionable insights and interpret data (qualitative and quantitative) to drive design decisions.

- Your ability to translate complex user feedback and product analytics into impactful design improvements sets you apart.

- Problem-Solving Skills : Strong ability to translate complex business and user requirements into simple, elegant design solutions.

- You think strategically about product and design not just how it looks, but how it works and how it meets business goals.

- When faced with design challenges, you can innovate within constraints and find solutions that improve key metrics like user engagement, conversion, and retention.

- Collaboration & Communication : Excellent communication and storytelling skills able to clearly articulate design rationale and decisions to cross-functional teams and stakeholders.

- You are a team player who thrives in collaborative environments, welcomes feedback, and can build consensus around user-centered design solutions.

- Experience working in agile, fast-paced environments is highly valued, as is the ability to adapt and pivot as needed.

- Leadership & Mentorship : Demonstrated leadership qualities, whether through leading design projects or mentoring team members in prior roles .

- You can guide junior designers, provide constructive feedback, and elevate the overall output of the design team.

- You take initiative, own your projects, and inspire others with your passion and expertise.

- Understanding of Mobile/App Ecosystem : Strong knowledge of designing for native mobile platforms (iOS/Android) including platform-specific guidelines and best practices.

- You understand responsive design and how to create cohesive experiences across devices.

- Familiarity with app development processes and constraints is a plus, ensuring your designs are not only beautiful but also technically feasible and optimized for performance.

Why Join Licious?

- Impact at Scale.

- Innovative, Consumer-Centric Culture.

- Growth & Leadership Opportunities.

- Fast-Paced Collaborative Environment.