Key Responsibilities :

- Lead UX/UI experimentation initiatives, including A/B testing, multivariate testing, and rapid validation of design hypotheses.

- Design and build high-fidelity prototypes using tools such as Figma, design-in-code approaches, AI tools, or custom prototypes.

- Implement experiments using experimentation platforms such as Optimizely (or similar).

- Collaborate closely with product managers, designers, and engineers to define experiment goals, success metrics, and insights.

- Translate design concepts into front-end code using React, HTML, CSS, and JavaScript.

- Develop, maintain, and evolve design systems and design technology tooling to ensure consistency and scalability.

- Analyze experiment results and present actionable insights to stakeholders.

- Champion a test-and-learn culture across teams to improve conversion, usability, and customer experience.

- Ensure accessibility, performance, and best UX practices across all experiments and implementations.

Required Skills & Experience :

- Proven experience leading UX/UI experimentation initiatives.

- Hands-on experience with experimentation platforms, preferably Optimizely.

- Strong proficiency in prototyping using Figma, design-in-code, AI-assisted tools, or similar.

- Solid front-end engineering skills with React, HTML, CSS, and JavaScript.

- Experience working with design systems and design technology tools.

- Ability to move quickly from idea to prototype to experiment.

- Strong analytical mindset with experience interpreting experiment data and user behavior.