Description:

We are seeking an experienced Lead UX Research & Analytics professional to drive data-informed decision-making across our app and web products. This role blends behavioral research, user journey analytics, and design strategy, ensuring that every product improvement is grounded in user insight.

Key Responsibilities :

- Lead the end-to-end UX research and analytics roadmap for app and web experiences.

- Conduct quantitative and qualitative research usability testing, interviews, surveys, heatmaps, and A/B experiments.

- Analyze clickstream, funnel, and behavioral data using tools like Mixpanel, Google Analytics, Firebase, CleverTap, etc.

- Translate data into actionable insights that influence product design, marketing, and growth strategy.

- Partner closely with Product Managers, Designers, and Engineers to shape new features and optimize existing user journeys.

- Build frameworks to measure Customer Experience (CX) and UX performance KPIs (NPS, engagement, retention, conversion, etc.).

- Present insights to leadership and stakeholders through dashboards and storytelling.

- Mentor junior researchers and analysts; build a scalable UX research function.

Mandatory Qualifications :

- 10+ years of experience in Behavioral Data Analytics, User Research, or Product Insights for B2C digital products (App/Web).

- Hands-on experience in user journey analysis, behavioral data tracking, and funnel optimization.

- Expertise with tools like Google Analytics, Mixpanel, CleverTap, Firebase, Hotjar, or Amplitude.

- Proven experience driving UX decisions through data and user behavior insights.

- Strong stakeholder communication, storytelling, and leadership skills.

Preferred Qualifications :

- Experience working in Fintech, E-commerce, or Consumer Internet companies.

- Knowledge of SQL, Tableau, or Power BI for data visualization.

- Exposure to UX design tools like Figma or Miro for collaboration.

- Experience in managing cross-functional research programs across multiple products.

What We Offer :

- Opportunity to lead customer experience for a high-growth digital brand.

- Collaborative culture with product-first leadership.

- Competitive compensation and performance-linked bonus.

- Flexible hybrid work model.