- You will drive personalization, experimentation, and automated customer journeys for our eCommerce clients using Adobe Target and Adobe Campaign.

- Your work will directly impact user engagement, conversion rates, and lifecycle performance.

What Youll Be Doing :

- Build and manage A/B tests, multivariate tests, and personalized onsite experiences in Adobe Target.

- Use VEC and custom code (HTML/CSS/JS) to design and deploy Target activities.

- Define audiences and segmentation logic for personalization and optimization.

- Plan, build, and execute email/SMS/push campaigns using Adobe Campaign.

- Create automated workflows and lifecycle journeys for customer engagement.

- Maintain campaign templates, personalization rules, and data workflows.

- Track performance metrics and deliver insights for optimization.

- Collaborate with developers, analytics, creative, and CRM teams to ensure flawless execution.

What Wed Love To See :

- Strong hands-on experience with Adobe Target (A/B testing, XT/AT).

- Practical exposure to Adobe Campaign (Classic or Standard).

- Good understanding of customer segmentation and lifecycle marketing.

- Ability to analyse data and convert insights into actions.

- Solid communication and cross-functional coordination skills.

Itd Be Great If You Had :

- Working knowledge of HTML, CSS, JavaScript.

- Experience with Adobe Analytics or GA4 for measurement.

- Understanding of data models, APIs, and integrations.

- Adobe certifications in Target or Campaign.