Description :

We are looking for a highly experienced SAP CDP Consultant with 10+ years of hands-on experience in SAP Customer Data Platform (CDP) and related marketing/CRM integrations. The ideal candidate will design, implement, and optimize CDP solutions to unify customer data, enhance segmentation, and drive personalized marketing initiatives.

Key Responsibilities :

- Lead end-to-end SAP CDP implementations and data unification projects.

- Collaborate with business stakeholders to gather requirements and design scalable CDP solutions.

- Configure and implement SAP CDP modules, including segmentation, data ingestion, identity resolution, and personalization.

- Integrate CDP with Emarsys & ERP.

- Build customer data models, audience segments, and automation workflows.

- Ensure data quality, governance, and compliance across all customer touchpoints.

- Monitor campaign performance and provide analytics-driven insights.

- Provide strategic consulting to improve customer engagement and marketing ROI.

- Train end-users and create documentation, SOPs, and best practices.

Mandatory Skills & Experience :

- 10+ years of hands-on SAP CDP experience (implementation, integration, campaign execution).

- Strong knowledge of customer data platforms, customer segmentation, personalization, and marketing automation.

- Expertise in data modeling, API integrations, ETL processes, and identity resolution.

- Experience integrating SAP CDP with Emarsys & ERP.

- Excellent stakeholder management, consulting, and problem-solving skills.

- SAP CDP certification or related marketing automation certifications.

Preferred Skills :

- Experience with SAP Emarsys, Marketing Cloud, or other marketing automation tools.

- Knowledge of SQL, data analytics, and reporting tools.

Educational Qualification :

- Bachelors or Masters degree in computer science, IT, Marketing, or related field.