We are seeking a highly skilled Pardot Consultant/Architect to join our team and provide advanced expertise in optimizing our marketing automation strategies through Pardot.

In this role, you will collaborate with clients and cross-functional teams to architect, implement, and enhance sophisticated marketing campaigns aimed at maximizing lead generation and enhancing customer engagement.

Your technical acumen will be essential in ensuring our marketing initiatives are aligned with business objectives and adhere to industry best practices.

Key Responsibilities :

Strategic Consultation :

- Requirements Analysis: Conduct in-depth assessments of clients marketing automation architecture to design customized strategies leveraging Pardot's advanced features.

- Best Practices Implementation: Advise on industry-standard practices for email marketing, lead scoring algorithms, nurturing workflows, and automation sequences.

Campaign Development :

- Campaign Architecture: Collaborate with clients to design and implement complex multi-channel marketing campaigns that effectively target and engage specific audience segments.

- Performance Analytics: Establish comprehensive tracking frameworks using Pardots reporting tools and Google Analytics to monitor campaign effectiveness and facilitate data-driven optimizations.

Technical Implementation :

- System Configuration: Oversee the configuration and integration of Pardot with CRM systems (e.g., Salesforce) and other marketing technologies to ensure seamless data synchronization and operational efficiency.

- Integration Troubleshooting: Identify and resolve technical issues related to Pardot integrations, including API connections, webhooks, and data mapping.

Training and Support :

- Client Enablement: Develop and deliver technical training sessions and documentation to empower clients to leverage Pardots functionalities effectively.

- Ongoing Technical Support: Provide continuous consultation and technical support to clients, addressing inquiries and resolving challenges related to marketing automation.

Performance Analysis :

- Data Interpretation: Conduct advanced analysis of campaign performance metrics, utilizing A/B testing and statistical methods to derive actionable insights for optimization.

- Reporting Frameworks: Create and present detailed reports on marketing automation effectiveness, including key performance indicators (KPIs), ROI analysis, and predictive analytics.

Industry Awareness :

- Emerging Technologies: Stay abreast of emerging trends, tools, and best practices in marketing automation and digital marketing technologies.

- Thought Leadership: Contribute to the companys thought leadership through the publication of technical articles, white papers, and participation in industry webinars.

Key Skills and Qualifications :

- Pardot Expertise: Extensive knowledge of Pardots features and functionalities, with proven experience in marketing automation and CRM system integration.

- Technical Proficiency: Strong background in HTML, CSS, JavaScript, and API integrations for effective campaign execution and troubleshooting.

Analytical Skills :

- Data-Driven Mindset: Exceptional analytical skills with the ability to interpret complex data sets and derive actionable insights.

- Performance Optimization: Experience in evaluating and optimizing campaign performance through advanced analytics and machine learning techniques.

Communication and Interpersonal Skills :

- Technical Communicator: Strong verbal and written communication skills tailored for technical audiences and stakeholders.

- Client-Focused Approach: Excellent interpersonal skills with a commitment to delivering superior client service and support.

Problem-Solving Skills :

- Innovative Thinker: Ability to identify technical challenges and devise innovative solutions to enhance marketing automation processes.

Education and Experience :

- Bachelors Degree in Engineering, Computer Science, or a related field.

- Minimum of 8+ years of experience in marketing automation, specifically with Pardot, including hands-on experience in technical implementation and campaign management.

- Pardot Certificate required: Pardot Consultant Certification