Experience : 3-5 years

Key Responsibilities :

- Build, test, and deploy internal email campaigns (e.g. newsletters, event invites, marketing emails)

- Create and manage Marketo programs, smart campaigns, email templates, landing pages, and forms

- Ensure on-time delivery and QA of all internal campaigns

- Maintain internal distribution lists and audience segmentation using smart lists and dynamic content

- Monitor lead scoring or engagement models (if applicable internally)

- Develop reusable assets (tokenized programs, templates)

- Knowledge of UTM tracking and internal campaign analytics

- Track internal campaign performance (open/click rates, engagement)

- Assist with Marketo instance hygiene: de-duping, data field updates

- Strong knowledge of smart campaigns, flow steps, forms, segmentation, and tokens

- Basic understanding of HTML/CSS for email and landing page customization

- Familiarity with CRM tool (D365) and integrations is a plus

- Ability to manage multiple tasks with attention to detail and deadlines

- Stay up to date with Marketo best practices, releases, and system updates

Nice to Have :

- Marketo Certified Expert (MCE)

- MS Excel