Key Responsibilities :

Tag Management (GTM) & Measurement Implementation :

- Build, deploy, and maintain GTM (Web) containers: tags, triggers, variables, consent checks, and folder/workspace organization.

- Partner with product/engineering to define and implement a scalable data layer (event taxonomy, parameters, naming conventions, and documentation).

- Configure and administer GA4: event tracking, conversions, cross-domain measurement, referral exclusions, and basic attribution hygiene.

- Troubleshoot tagging and data issues using Tag Assistant and browser developer tools; perform root-cause analysis and propose fixes.

Google Marketing Platform (GMP) Enablement :

- Support measurement for CM360, including Floodlight configuration/validation and alignment with trafficking and campaign requirements.

- Assist with conversion alignment across DV360/SA360 (where applicable), ensuring consistent naming, IDs, and reporting definitions.

- Coordinate with media and ad operations to ensure correct platform setup for campaign launches and post-launch verification.

QA, Governance, and Documentation :

- Create and execute tagging QA test plans for releases and campaigns; validate across environments and devices/browsers.

- Maintain a complete tracking plan, tag inventory, data dictionary, and change log; enforce release/version control.

- Establish and follow intake and change management processes (ticketing, approvals, rollback plans, and release notes).

Privacy & Compliance :

- Implement consent-aware tagging patterns (e.g., CMP integrations, Consent Mode approaches where required) and ensure tags fire appropriately by consent state and region.

- Support compliance reviews and audits by providing documentation of data collection, vendors, and firing logic.

Stakeholder Partnership & Enablement :

- Translate business requirements into measurement specifications and implementation tasks.

- Provide training and guidance to marketers, analysts, and product teams on tagging standards, UTM conventions, and KPI definitions.

Required Qualifications :

- 25+ years of hands-on experience with Google Tag Manager (GTM) implementation and troubleshooting.

- Working experience with GA4 event modeling, conversions, and reporting validation.

- Experience supporting Google Marketing Platform, especially CM360/Floodlight (DV360/SA360 familiarity is a plus).

- Strong understanding of web measurement fundamentals: cookies, browser storage, request/response behavior, and common tracking constraints (ITP/ETP, ad blockers).

- Strong analytical and documentation skills; able to communicate effectively with both technical and non-technical stakeholders.

Preferred Qualifications :

- Experience with GTM Server-Side and/or consent frameworks (CMP integrations, Consent Mode patterns).

- Familiarity with BigQuery (GA4 export) and basic SQL for validation/reconciliation.

- Exposure to additional MarTech/ad tech tools (Looker Studio, Meta CAPI, CDPs, tag templates, identity solutions).

- Relevant certifications (GA4, GMP modules) preferred.