GoHighLevel - Senior Product Manager - Roadmap & Strategy

Description:

We're hiring a Senior Product Manager to lead the Social Planner roadmapespecially Social Listening, Analytics, and AI-powered workflows. Social Planner is in a growth stage and already operates at scale, enabling users to create and publish ~9M posts across 350K social accounts.

Your mandate: set strategy, raise quality and stability, and accelerate adoption with a clear, metrics-driven plan. You'll identify opportunities (build vs. partner), lead vendor evaluations and POCs, shape user experiences, run discovery with customers, and partner with Engineering, Design, Data, Support, and GTM to deliver outcomes. You'll also mentor Associate PMs and help uplevel team rituals.

Responsibilities :

- Own strategy and roadmap : Define a multi-quarter vision for Social Planner (Listening, Analytics, AI content, and scheduling) tied to clear business outcomes.

- Ship end-to-end : Drive discovery validation launch iteration with a high bar for usability, reliability, and accessibility.

- Leverage AI and insights : Use analytics and competitive listening to power a smart social calendar, and enable evergreen recycling/re-use for better brand outcomes.

- Evaluate partners : Lead vendor assessments and POCs; make crisp build/partner decisions with ROI, speed, and maintainability in mind.

- Measure what matters : Instrument success, define KPIs, run experiments, analyze funnels, and double down on winners.

- Increase stability and performance : Reduce top support drivers; improve reliability and publishing success rates across networks.

- Lead cross-functionally : Align Eng/Design/Data/Support/Marketing with clear specs, priorities, and trade-offs; communicate risks and resourcing needs.

- Mentor and uplevel : Guide Associate PMs; improve team rituals, documentation quality, and decision velocity.

What success looks like (6-12 months) :

- Adoption and engagement: +X% weekly active accounts using Social Planner; +N% lift in scheduled published success.

- Quality and reliability: Y% reduction in top stability/support issues; improved time-to-first-value and content re-use rates.

- Analytics and listening: Launch enhanced analytics and social listening with N% adoption in target segments.

- AI impact: Ship AI-assisted calendar/recycling with A/B-verified lifts in creation speed and post-performance. (We'll finalize specific targets with you based on current baselines. )

Requirements :

- 6+ years in Product Management shipping B2B SaaS at scale (martech, social scheduling, or adjacent content/communications platforms preferred).

- Proven ability to set strategy and deliver via an Agile framework; strong product sense paired with data-driven decision-making.

- Experience with analytics, experimentation/A-B testing, and KPI design; comfortable partnering closely with Data (SQL a plus).

- Demonstrated cross-functional leadership and crisp communication with technical and non-technical stakeholders.

- Track record of improving product stability and reducing support tickets through quality and instrumentation.

- Familiarity with social media scheduling workflows and the metrics that drive organic growth and ROI.

Nice to have :

- Vendor integrations and API/platform experience; partner evaluations and POCs.

- AI/ML-assisted content creation, recommendation, or scheduling.

- Background in agency workflows or two-sided ecosystems.

- Hands-on exposure to UX research/wireframing and Agile/Scrum practices.