FedEx - Analytics Manager - Data Science

Description :

Data Science & Advanced Analytics :


- Build predictive models and machine learning solutions to optimize targeting, pricing, customer segmentation, and lifecycle marketing strategies.

- Conduct advanced statistical analysis to understand customer behavior, product adoption patterns, and campaign ROI.

- Develop and scale algorithms to support personalization, lead scoring, and conversion rate optimization.

Strategic Marketing Insights :

- Partner with product marketers to shape positioning, messaging, and GTM strategies using data-driven insights.

- Analyze competitive landscapes, market trends, to support strategic planning.

- Deliver high-impact insights and recommendations to cross-functional stakeholders.

Data Infrastructure & Reporting :

- Define data requirements and work with engineering and BI teams to ensure clean, scalable, and accessible marketing datasets.

- Develop interactive dashboards and self-service tools to democratize marketing performance data across teams.

- Own key performance metrics and attribution models that connect marketing activities to business outcomes.

Cross-Functional Collaboration :

- Act as a strategic thought partner to marketing, product, and sales leadership.

- Collaborate with GTM teams to test hypotheses, run experiments, and iterate on marketing strategies.

- Drive alignment on customer definitions, metrics, and business drivers across departments.

Team & Project Leadership :

- Lead cross-functional analytics initiatives and manage junior data scientists or analysts.

- Champion data literacy and insight-driven decision-making across the marketing organization.