Job Description :

Role : Amplitude Reporting Migration Specialist

Migrate Adobe Analytics reporting to Amplitude : inventory the estate and run the market consultation that feeds retain/retire decisions, rebuild approved reports as Amplitude charts, dashboards, segments and metrics, and reconcile numbers to Adobe.

The client owns the retain/retire decisions.

Experience :

- 4 - 7 years in digital analytics, with a completed Adobe-to-Amplitude (or Adobe to GA4/Mixpanel) migration preferred.

Must-have :

Adobe Analytics :

- Analysis Workspace : freeform tables, panels, projects, shared and scheduled reports

- Segments (visit, visitor, hit containers, sequential) and calculated metrics (nested, derived fields, attribution models)

- Variables and processing : eVars, props, events, classifications, processing rules, virtual report suites

- Reporting/Workspace APIs or Report Builder for bulk extraction of projects, segments and metrics

Amplitude :

- Charts : event segmentation, funnels, retention, journeys, user composition

- Dashboards, notebooks, cohorts, custom events, derived and user properties, formulas

- Governance : taxonomy, naming conventions, permissions, certified dashboards

Migration and mapping :

- Mapping Adobe eVars, props and events to an Amplitude event and property model

- Re-creating Adobe calculated metrics and segments as Amplitude formulas and cohorts, and documenting where they cannot be matched

- Wave planning, tracking and sign-off for migrated assets

Inventory and rationalisation :

- Python or SQL to analyse usage, owners, duplicates and last-viewed dates across very large report estates

- Classifying assets (retain, standardise, consolidate, retire) for the client to decide; the specialist prepares evidence, not the decision

Reconciliation :

- Comparing Adobe and Amplitude numbers by report, market and period

- Explaining variance from differing definitions (visits vs. sessions, unique visitors vs. users, attribution, bot filtering, time zones)

- Producing a parity sign-off pack that business users can accept

Stakeholder delivery :

- Running market consultations and collecting required-report lists across regions

- Training analysts and writing migration guides

- Clear written English for status reporting and documentation

Nice-to-have :

- Retail or e-commerce, very large report estates (tens of thousands of assets), Power BI, Databricks or Snowflake, Amplitude certification