About The Role :

Were looking for a Director of Product Design to lead and elevate design for Ethoss core business the end-to-end journey that takes customers from landing page to policy activation and beyond.

Youll be responsible for defining how Ethos helps people navigate complex decisions with confidence, clarity, and care.

Youll collaborate with Product, Engineering, Research, and Brand leaders to ensure every user touchpoint is intuitive, efficient, and emotionally resonant with user needs and the brand.

This role combines strategic vision, team management, with hands-on design and product building excellence.

Youll champion intentional, intuitive, and engaging design, compelling storytelling, strategic experimentation, and measurable business impact and will help make Ethos the most trusted and user-friendly life insurance experience in the world.

Duties And Responsibilities :

- Lead design for the core conversion funnel covering landing experiences, application flows, underwriting, checkout, onboarding, and policy management.

- Lead, mentor, and grow a small but mighty team of product designers.

- Collaborate cross-functionally with Product, Engineering, Research, Marketing, and Brand to deliver cohesive experiences that delight users and align with key business outcomes such as conversion and retention.

- Raise the bar for the design practice across : design systems and craft, accessibility,decision-making discipline, experimentation, storytelling, leverage of research and data.

- Partner with adjacent design functions, such as Performance Creative and Brand, to create a consistent, connected user journey across growth and product surfaces.

- Contribute to create an environment of excellence and growth where team members can do their best work and grow professionally and personally.

Qualifications :

- 10+ years of product design (UX) experience, including several years leading multi-person design teams.

- Proven ability to design for complex, decision-heavy user journeys in b2c journeys industries like fintech, healthtech, or insurtech.

- Strong understanding of conversion optimization, user motivation, and behavior design principles.

- Demonstrated experience turning ambiguity into clarity structuring complex information and simplifying it into elegant, actionable flows.

- Skilled at storytelling and stakeholder communication you make design rationale clear, measurable, and compelling.

- A track record of positive impact to product quality and design culture.

- A portfolio showcasing strong visual and interaction design craft alongside compelling impact delivered for past businesses and their customers.

Dont meet every single requirement? If youre excited about this role but your past experience doesnt align perfectly with every qualification in the job description, we encourage you to apply anyway.

At Ethos we are dedicated to building a diverse, inclusive and authentic workplace.

We are an equal opportunity employer who values diversity and inclusion and look for applicants who understand, embrace and thrive in a multicultural world.

We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Pursuant to the SF Fair Chance Ordinance, we will consider employment for qualified applicants with arrests and conviction records.

To learn more about what information we collect and how it may be used, please refer to our California Candidate Privacy Notice