Job Description:

We are looking for a skilled Digital Analytics Engineer with hands-on experience in Adobe Analytics and Tealium iQ / Tealium AudienceStream. The candidate will be responsible for implementing, managing, and optimizing web analytics and tag management solutions to support data-driven decision-making.

Key Responsibilities:

- Implement and manage Adobe Analytics tracking using tags and data layers.

- Configure and maintain Tealium iQ Tag Management System (TMS).

- Work on AudienceStream CDP for audience segmentation and data activation.

- Define and validate tracking requirements, events, and variables (eVars, props).

- Collaborate with developers to implement data layer and tracking solutions.

- Debug and troubleshoot analytics/tagging issues using tools like browser dev tools.

- Ensure data accuracy, consistency, and governance.

- Create dashboards and reports for business stakeholders.

- Support A/B testing and personalization initiatives.

Required Skills:

- Strong experience in Adobe Analytics implementation.

- Hands-on experience with Tealium iQ / AudienceStream.

- Knowledge of JavaScript, HTML, CSS.

- Experience with tag management, data layers, and tracking frameworks.

- Familiarity with debugging tools (Adobe Experience Cloud Debugger, browser console).

Good to Have:

- Experience with Adobe Experience Platform (AEP) or Adobe Launch.

- Exposure to other analytics tools like Google Analytics.

- Understanding of CDP and customer journey analytics.