Digital Analyst - SQL

Job Title : Digital Analyst

Location : Chennai, Bengaluru, Pune (Hybrid Work Mode)

About the Role :

We are looking for a highly skilled Digital Analyst with strong hands-on experience across the Google Product Suite. The ideal candidate will be responsible for analyzing digital performance data, integrating online and offline datasets, and driving insight-led decision-making to improve customer experience and business outcomes.

Key Responsibilities :

- Leverage advanced capabilities of the Google Product Suite to analyze digital performance

- Work extensively on Google Analytics (GA4) for event tracking, funnel analysis, and customer behavior insights

- Use Google BigQuery with advanced SQL querying to extract, transform, and analyze large datasets

- Configure, maintain, and optimize tagging infrastructure using Google Tag Manager (GTM)

- Combine online and offline datasets to deliver a holistic view of user behavior, campaign performance, and business KPIs

- Translate data insights into clear, actionable recommendations for marketing, product, and business teams

- Collaborate with cross-functional stakeholders to define measurement frameworks, dashboards, and data-driven improvements

- Ensure data accuracy, governance, and best practices across analytics implementations

- Drive continuous optimization of digital journeys, customer funnels, and performance metrics

Required Skills & Experience :

- Strong, hands-on experience with Google Analytics 4 (GA4)

- Advanced expertise in Google BigQuery with strong SQL skills

- Proficiency in Google Tag Manager (GTM) for event configuration and tracking setup

- Proven track record of driving actions and business impact through data analysis

- Experience unifying online + offline data sources for deeper insights

- Ability to interpret complex datasets and convert findings into meaningful business narratives

- Strong analytical mindset, attention to detail, and problem - solving skills

- Excellent communication skills with the ability to work with technical and non-technical teams

Good to Have :

- Experience in Digital Marketing / CRO / Customer Journey Analysis

- Exposure to data visualization tools (Looker Studio, Tableau, Power BI)

- Understanding of tagging frameworks and analytics governance

- Knowledge of attribution models and experimentation (A/B testing)

Work Mode : Hybrid

Locations : Chennai, Bengaluru, Pune