Designation : Data Scientist.

Job Location : Remote.

Qualifications : BE/ BTech/ ME/ MTech/ MSc Statistics.

Years of Experience : 2 to 8 years.

Role and Responsibilities :

Marketing & Customer Analytics :

- Provide processes to measure, manage, and analyze marketing activities.

- Offer actionable insights and recommendations to optimize marketing ROI and performance efficiency.

- Use customer behavior data for market segmentation, predictive analytics, direct marketing, site selection, and customer relationship management.

Data Science and Analysis :

- Apply scientific methods, processes, and systems to extract knowledge or insights from various forms of data (structured and unstructured).

- Employ multivariate statistical techniques such as regression, classification, and segmentation to analyze data.

Machine Learning :

- Design, build, and deploy machine learning models focused on customer behavior, segmentation, churn prediction, recommendation systems, and lifetime value estimation.

- Collaborate with cross-functional teams (marketing, product, engineering) to identify business challenges and provide data-driven solutions.

- leverage machine learning techniques to extract insights from customer data, develop predictive models, and drive data-informed decision-making to improve customer engagement, retention, and lifetime value.

Required Skills and Expertise :

- Proficiency in programming languages commonly used in data science such as SQL, Python R and Visualization tools like Power BI, Tableau etc.

- In-depth knowledge of multivariate statistical techniques, including regression, classification, and segmentation.

- Ability to analyze and interpret complex data sets.

- Expertise in handling structured and unstructured data.

- Skilled in SQL querying with data extraction, transformation, and loading (ETL) processes.

- Understanding of marketing metrics and the ability to analyze marketing activities.

- Experience in Consumer Analytics, Customer Analytics or Marketing Analytics working in CPG, FMCG industry would be an added advantage.

- Experience in providing insights for optimizing marketing strategies and operations.

- Ability to work effectively within a team, particularly in interdisciplinary settings.

- Experience in managing projects and delivering results within specified timelines.

- Strong analytical and problem-solving skills to address complex business and technical challenges.