CRM Technical Consultant - MS Dynamics

Key Responsibilities :

- Lead the design, configuration, and implementation of Microsoft Dynamics 365 Marketing solutions, with a focus on Customer Insights Journeys (Real-Time Marketing).

- Develop and manage customer journeys, segmentation strategies, triggers, and multi-channel campaigns (email, SMS, etc.).

- Leverage Copilot and AI-driven capabilities for content creation, campaign optimization, and marketing automation.

- Collaborate with business stakeholders to gather requirements, perform functional analysis, and translate them into scalable technical solutions.

- Drive end-to-end delivery including solution design, development, testing, and deployment.

- Integrate D365 Marketing with CRM (Sales/Service) systems using APIs, Dataverse, and Power Platform tools (Power Automate).

- Design and manage customer data models, segmentation frameworks, and campaign performance tracking mechanisms (KPIs, dashboards, reporting).

- Participate in Agile ceremonies, support UAT, and ensure effective stakeholder communication.

- Conduct solution workshops, demos, and provide strategic recommendations to enhance marketing effectiveness.

Required Skills & Experience :

- 6-10 years of hands-on experience in Microsoft Dynamics 365 Marketing / Customer Insights Journeys implementation and support.

- Strong expertise in :

i. Customer journey design and orchestration

ii. Segmentation and personalization strategies

iii. Consent and preference management

- Experience with Copilot and AI-powered marketing automation tools within the D365 ecosystem.

- Hands-on experience with integrations (APIs, Dataverse, Power Automate).

- Strong understanding of CRM processes across Sales and Service modules.

- Expertise in campaign analytics, reporting, and performance optimization.

- Proven experience working in Agile environments with strong stakeholder management skills.

Primary Skills :

- Microsoft Dynamics 365 Marketing

- Customer Insights Journeys (Real-Time Marketing)

- Power Platform (Power Automate, Dataverse)

- CRM Integration & APIs

- Marketing Automation & Analytics