- Oversee the quality, creativity and consistency of all visual deliverables across game and marketing projects.

- Collaborate with Producers, Designers and Artists to create visually compelling graphics, animations and UI elements.

- Develop concept art and visual direction for new game features, titles and marketing assets.

- Define and maintain a cohesive visual identity across games.

- Align the games art style with core casino mechanics and player psychology.

- Lead the creation of engaging win animations, bonus visuals and jackpot effects that enhance player satisfaction.

- Direct the design of promotional assetsAd creatives, videos and store visualsthat align with social casino trends and boost user acquisition.

- Guide art for events, themed visuals, special offers and seasonal content to support monetization and retention goals.

- Manage the art production pipeline, setting clear processes, guidelines and timelines.

- Estimate and prioritize tasks to ensure on-time delivery without compromising quality.

- Mentor, train and inspire the Art Team to continuously elevate their skills and performance.

- Facilitate strong collaboration with development, product and marketing teams.

- Stay current with visual, UX and casino art trends to keep our games visually competitive and genre-relevant.

- Analyze the visual impact of art assets on key KPIs such as engagement, retention and monetization.

Required Skills & Experience :

- 15+ years of relevant experience, including 10+ years in a senior or lead art role, preferably in games or interactive content.

- A strong online portfolio showcasing game-related visual design, preferably in casino or F2P titles.

- Proven experience in UI design, graphic design and visual storytelling for games.

- Strong leadership skills with a track record of managing and growing creative teams.

- Mastery of Adobe Creative Suite and other industry-standard art tools.

- Fluency in English is essential, with excellent written and verbal communication as this position requires close collaboration with our US team and international partners.

- Deep understanding of casino-themed visual elements like reels, glows, coins, tactile UI and celebratory effects.

- Experience working on casino games, in either social or real-money formats.

- Familiarity with F2P player behavior, art-driven engagement mechanics and monetization strategies.

- Experience designing visuals for LiveOps events, in-game promotions and performance-driven creatives aligned with business objectives.

- Ability to thrive in a fast-paced, multi-project environment and consistently meet tight deadlines.

- Highly organized, proactive and a collaborative team player.