Colt Technology Services - Salesforce Architect - CRM Analytics

Key accountabilities :

Leadership :

- Lead architecture and design discussions with technical architects, data architects, solution architects, technical teams, and developers.

- Lead the implementation, configuration, and optimization of Salesforce Customer 360 to meet business requirements.

Platform Development :

- Expertise in Salesforce Data Model (objects, fields, relationships) and how to design custom data models using CRM Analytics for business needs.

- Design and develop scalable, high-performing solutions across Sales Cloud and CRM Analytics.

- Design and develop custom solutions on the Salesforce platform using Apex, Visualforce, Lightning components, and other Salesforce technologies.

- Ensure data integrity, security, and compliance within the Salesforce environment.

- Expertise in tools like Process Builder and Flow Builder.

- Expertise in AI-driven Salesforce solutions such as Salesforce Einstein for predictive analytics, insights, and personalization (Einstein Analytics, Einstein Prediction Builder, etc.).

- Stay updated with Salesforce innovations and emerging technologies to optimize solutions.

- Support business teams in identifying opportunities for automation and process improvements.

Integration Development :

- Extensive knowledge of integrations between Salesforce and other enterprise systems using APIs, middleware tools like MuleSoft, third-party tools, data loader and data integration techniques.

- Extensive experience on Salesforce's REST and SOAP APIs for integration with third-party systems.

- Ensure seamless data flow and synchronisation between Salesforce and external systems.

- Troubleshoot and resolve integration issues, ensuring data integrity and consistency.

Data Management and Governance:

- Ensuring high data quality, implementing validation rules, and following best practices for data governance in Salesforce.

- Reporting & Analytics : Creating custom reports, dashboards, and leveraging Salesforce Einstein Analytics for deeper insights.

- Data Security : Understanding of data security, sharing rules, field-level security, roles, and profiles in Salesforce.

Customer 360 Implementation:

- Unified Customer View : Design solutions that aggregate customer data from across all Salesforce Clouds (Sales, Service, Marketing, etc.) to create a 360-degree customer view.

- Customer Journey Mapping : Mapping out the customer journey across touchpoints to improve customer experience and engagement.

- Customer Segmentation : Leveraging data for segmentation and personalization strategies, especially with Marketing Cloud and Sales Cloud.

Quality Assurance :

- Conduct code reviews to ensure code quality, performance, and security.

- Develop and execute unit tests, integration tests, and user acceptance tests.

- Troubleshoot and resolve issues related to Salesforce applications and integrations.

Documentation & Training :

- Create and maintain technical documentation for Salesforce solutions and integrations.

- Provide training and support to end-users and team members on Salesforce functionalities and best practices.

Other accountabilities (optional) :

- Ensure adherence to development standards.

Key performance indicators (financial and non-financial) :

- Number of enhancements.

- Number of defects per enhancement.

- Number of projects delivered.

Relationships and key contacts :

- Sales Enablement

- Marketing

- Data Architecture

- Application Development

- Product and Technology