Posted on: 27/08/2025
Technology Leadership :
- Own the technical vision and architecture of AI-driven marketing automation platforms.
- Build scalable, secure, and high-performance systems integrated with APIs of platforms like Meta (Facebook/Instagram), Google Ads, YouTube, etc.
- Evaluate and implement ML/AI models for optimization, targeting, and performance prediction.
Product Development & Innovation :
- Drive product ideation with the CEO and Product teams, especially in campaign automation, predictive optimization, and real-time analytics.
- Prioritize features, experiments, and iterations to deliver impact at speed.
Team Leadership :
- Recruit, mentor, and manage cross-functional teams : engineers, AI/ML experts, DevOps, and QA.
- Instill a strong culture of execution, technical excellence, and continuous learning.
Platform & Data Integration :
- Lead the integration with ad platforms (Google Ads API, Meta Ads API, etc.) and ensure compliance with their policies and data protocols.
- Design systems to collect, clean, and process large-scale media and performance data in real time.
Security, Scalability, and Infrastructure :
- Ensure robust cloud architecture, infrastructure reliability, and data security.
- Own infrastructure cost optimization and ensure readiness for scale.
Stakeholder Collaboration :
- Collaborate with founders, investors, clients, and sales teams to align tech priorities with business goals.
- Translate complex technical concepts for non-technical stakeholders.
Key Requirements :
- Proven experience 10+ years) in software engineering, ideally with 3+ years in a leadership role at a product or SaaS company.
- Strong understanding of AdTech/MarTech platformsexperience building tools for digital advertising is a plus.
- Deep expertise in backend systems, cloud (AWS/GCP), API integration (Meta/Google), and modern tech stacks.
- Solid experience with AI/ML applications in digital marketing : campaign automation, media mix modeling, audience segmentation, etc. is a plus.
- Startup mindset : comfortable working in a fast-paced, iterative, and high-growth environment.
- Strong leadership, communication, and strategic thinking abilities.
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