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Job Description

Company Overview :

CashKaro is India's #1 cashback platform, trusted by over 25 million users! We drive more sales for Amazon, Flipkart, Myntra, and Ajio than any other paid channel, including Google and Meta.

Backed by legendary investor Ratan Tata and a recent $16 million boost from Affle, we're on a

rocket ship journey already surpassing - 300 crore in revenue and racing towards - 500 crore.

EarnKaro, our influencer referral platform, is trusted by over 500,000 influencers and sends more traffic to leading online retailers than any other platform. Whether it's micro-influencers or top tier creators, they choose EarnKaro to monetize their networks.

BankKaro is a platform helping users find the best financial products, including credit cards,

personal loans, and mutual funds, based on their unique needs. BankKaro is India's fastest

growing platform for saving smartly on banking and finance products

Join our dynamic team and help shape the future of online shopping, influencer marketing, and financial technology in India

Key Responsibilities :

Design System & UI Standardization :

- Establish, document, and maintain a comprehensive design system across products and platforms

- Standardize core components such as buttons, spacing, margins, typography, and sign-up flows

- Ensure consistency, scalability, and efficiency in design execution across teams

User Journey & Research :

- Develop a deep understanding of end-to-end user journeys across platforms

- Conduct user research to understand user needs, motivations, and behavior

- Create and continuously refine user personas to inform data-driven design decisions

Personalized User Experience :

- Design strategies to deliver personalized user experiences based on user behavior and preferences

- Collaborate with stakeholders to identify personalization opportunities such as targeted cashback or incentives

- Evaluate feasibility and impact of personalization initiatives to ensure measurable UX and business value

iOS & Android App Design :

- Design intuitive, high-quality experiences for both iOS and Android consumer apps

- Ensure alignment with platform-specific guidelines, design principles, and best practices

- Maintain design consistency while adapting solutions for platform nuances

Outcome-Oriented & Gamified Design :

- Apply an outcome-driven design approach focused on driving business and engagement metrics

- Conceptualize and integrate gamification elements to enhance user engagement and retention

- Measure design effectiveness through user behavior and performance outcomes

Collaboration & Team Enablement :


- Foster a collaborative and inclusive work environment across design, product, and engineering teams

- Provide mentorship, guidance, and design direction where required

- Support efficient project planning, execution, and cross-functional alignment

High-Quality UI Execution :


- Create visually appealing, intuitive, and high-fidelity UI designs using tools like Figma

- Stay updated with the latest UI trends and incorporate them thoughtfully into designs

- Maintain a strong balance between aesthetics, usability, and performance

Must-Have Skills :


1. User Research & Critical Thinking - Hands-on experience with qualitative research methods such as user interviews, journey mapping, contextual enquiry, and surveys, with the ability to convert insights into user stories.


2. Personalized & Contextual UX - Experience designing personalized and contextual user experiences based on user behavior and segments.

3. Data-Driven Design - Ability to interpret data, map user segments, and translate insights into practical design solutions.

4. iOS & Android App Design - Strong experience designing consumer-facing interfaces for both iOS and Android platforms.

5. Tech Handover & Collaboration - Comfortable conducting design handovers and working closely with engineering teams.

6. Measuring Design Impact - Understanding of UX metrics, usability measurement (e.g., SUS), and aligning design outcomes with product KPIs.

7. High-Quality UI Execution - Experience designing mobile and web interfaces that have gone live; proficiency in Figma required.

8. UX Process Knowledge - Good understanding of the Double Diamond UX process.

9. End-to-End Feature Ownership - Ability to own features from ideation to tech-ready designs.

Why Join Us :

- Start-up Environment : Work with a passionate, energetic team driven by camaraderie and ambition.

- Innovative Culture : We foster a space where employees can create, innovate, and grow.

- Perks & Benefits : Comprehensive medical insurance, delicious lunches, and engaging L&D sessions.

- Team Bonding : Enjoy in-house events, team outings, dinner meetups, and more.

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