Roles and Responsibilities :

- Provide strategic consultation on Braze capabilities and customer engagement strategies.

- Design lifecycle and trigger-based campaigns across channels (email, PUSH, SMS, in-app).

- Coordinate with client to align Braze usage with business goals.

- Conduct platform audits and recommend improvements for campaign performance and scalability.

- Configure Braze integrations (e.g., Segment, Amplitude, custom APIs) for seamless data flow.

- Train and support internal teams on Braze best practices.

- Define KPIs and measurement frameworks for campaign success.

- Stay updated with Braze feature releases and evaluate their application for the business.

- Assist in onboarding new clients or teams to the Braze platform.

Technical and Functional Skills :

- In-depth knowledge of Braze, including Canvas, Webhooks, Liquid scripting, and data mapping.

- Strong analytical and problem-solving skills.

- Ability to translate business goals into actionable campaigns.

- Experience working with CDPs, CRMs, and data warehouses.

- Excellent communication and stakeholder engagement skills.

- Knowledge of building journeys.

- An eye for detail to assist in audits.

- Good communication skills.