Braze Campaign Developer

We are seeking a skilled Braze Campaign Developer to design, build, and optimize personalized, multi-channel customer engagement campaigns. This role is ideal for someone with a strong grasp of Braze's full capabilities including Canvas, segmentation, Liquid scripting, and A/B testing and a passion for delivering seamless customer journeys.

Key Responsibilities :

- Develop personalized dynamic content using Liquid templating.

- Build and optimize Canvas flows for various customer journeys and lifecycle campaigns.

- Create responsive, visually appealing HTML emails.

- Conduct A/B testing to drive engagement and optimize results.

- Define user segments using behavioral and demographic data.

- Configure UTM tracking and ensure accurate performance reporting.

- Troubleshoot issues related to delivery, rendering, or logic errors.

- Maintain comprehensive documentation and organized asset libraries.

Required Skills :

- Strong experience with HTML, CSS, and JavaScript (minimum 3 years).

- Proficiency with dynamic content blocks and Liquid scripting.

- Deep understanding of database structures and exception handling in dynamic personalization.

- Experience in journey-building within Braze.

- Attention to detail for quality assurance and campaign audits.

- Strong communication skills and team collaboration.

Preferred Qualifications :

- Experience working in a fast-paced marketing or customer engagement team.