Analyze top of the funnel & bottom of the funnel metrics, find room for improvement and implement experiments
Manage the ASO (App Store Optimization) projects & activities for iOS & mostly Google Play
Do keyword research & optimization for Google Play apps across various markets (English speaking countries as well as other markets)
Look closely into conversion rates & suggest ways to improve them
Plan, implement & analyze A/B tests & experiments to improve the funnel metrics (experiments with icons, screenshots, videos, etc.)
Generate ideas to grow apps organically
Work with the onboarding screens to enhance the user journey & improve key metrics along the user funnel
Launch new games (we have new games coming every month)
Coordinate with designers, engineering, product & data teams

Skills required :

You need to understand and be able to analyze different steps of the user journey
You need to understand what is ASO & how it works
You should have experience in ASO for at least 1 year (iOS &/or Android)
You have used any of the ASO tools (AppTweak, AppFollow, Sensor Tower, Mobile Action, etc.)
You understand top of the funnel metrics, eg. impressions, PPV, etc.
You understand the concepts of conversion rates & good ways to improve them
You have experience in managing graphic assets & doing/tracking experiments with app icons, screenshots, videos, etc.
You are a confident English speaker